Having a web presence solely on Facebook is an easy option for new brands at the moment; it’s a basic content management system which lets you upload product images and information while engaging with your customer base. And it’s free.

So if you don’t mind putting up with the meat’n’potatoes, one-size-fits-all design it’s a simple option while you’re getting your business off the ground. And unfortunately for web designers it looks like lots of companies don’t mind at all.

But an established business moving its whole website to Twitter? That’s what Argentinian creative agency Kamchatka has done. I asked founder Ignacio Acosta why.

Why did you decide to move to Twitter rather than have a traditional website?
We were exploring alternatives to build our communication platform. Our insight is pretty simple: it’s hard to tell who one is and what one does in few words. We liked the idea of doing it in 140 characters (being concrete and convincing). So Twitter emerged as the answer. We chose it mainly for the new Twitter two panel tool, where the content (including rich media) is displayed as you click on each tweet.

In addition to social media we were especially interested in two things: the audience and the capacity to generate tags for search engines (specifically Google).

What was your site like before?
We had a few, the last was a “traditional” flash site with a much more art and controlled contents.

Have you had a good response?
The site went online on 5th October and there’s been a lot of talk on the web since. Even though repercussion is always a good indicator it’s never what we go after, it’s just a consequence.

Is it just an experiment or a permanent move?
It’s a permanent move till it ceases to be. For the time being we’ll keep all our web presence in Twitter.

Have you had more clients or more offers of work since making the switch? So has it been a good commercial move?
Not yet. It’d be good. We’re prepared. Can you help us with that? Ha, ha.

Would you suggest other companies make the switch?
One must do what’s best for their brand. Twitter has very interesting things to explore. We are a company of ideas, and we thought it was a good idea.

After all this effort, how come you haven’t tweeted much?!
We are going to continue working as we always have. Our tweets can be followed from @kchtk_tweets like until now.