BBC Worldwide has done some interesting research in an attempt to work out how, why and what opinion makers spread information. It isn’t groundbreaking, but it does define in a succinct way some trends that most of us using social media will have noticed.

It categorises opinion leaders as ‘those who regularly spread ideas and opinion across their social networks’, pointing out that this is a role that is recognised both by the opinion leader and by others. Read More »

It sounds like the start to a (bad)  joke “what’s more influential a tweet or a like?,  but it’s a debate that’s pretty rife amongst social media geeks.

So using the analytics from the 7 million+ people who watched the recent Federer trick-shot viral (made by @Rubber_Republic and @HillandKnowlton) we thought we’d share some tasty Facebook vs Twitter insight: Read More »

Today the Greater Manchester Police are showing the world what they do by using the power of Twitter. Over the next 24 hours they will be tweeting all of the 999 calls they receive to highlight the complex social issues they face and that it’s not just about ‘catching criminals’.

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Pop those champagne corks Rupert Murdoch has a new paywall. The News of the World turned its new site on last night charging £1 a day or £1.99 for a month.

The new clean and uncluttered looking website is a great improvement on the old one with its big bold images giving us a taste of what we might expect from the Sun when its paywall goes live next year. Read More »