True or False: People trust their friends, so are more likely to buy a service/product based on their friend’s recommendations. True – we all know how strong word of mouth is, but now its word of click! Brands can utilise this opportunity as more consumers are now trusting information from ‘friends’ on social networks( e.g.Facebook) rather than sales messages direct from company advertising.
Really interesting infographic that highlights the growth of social media within B2B. What’s so surprising here is that the most popular sites fro generating social media traffic are some of the ones that B2B companies don’t always spend enough time on. Read More
Busy day at Twitter along with the changes at the top it has also announced “Promoted Accounts”. Twitter says its a new ad product that gives added value to Twitter users and it is also making its Promoted Products available through our partners for the first time.
Twitter said Promoted Accounts are being launched as part of “Suggestions for You” — yes that slightly random feature Twitter has that suggests accounts that you don’t currently follow and may find interesting (apparently everyone finds Stephen Fry interesting). Read More
I love H&M, but I think I missed it becoming such a powerful force in social media. It has amassed 3.9 million Facebook fans and a more modest 57,000 on Twitter.
The Facebook page in particular is worth a visit. Its busy with comments and a great gateway to the world of H&M. Other brands take note, this is how you do Facebook well. Read More
It is a big moment in a start-up’s life when the founders realise that they have to step back and hand the power levers to someone else. Twitter co-founder Evan Williams did that last night when he said he was handing over the CEO reins to COO, Dick Costolo.
Williams says he will instead focus on strategy and developing Twitter as the pace of change and development continues at a increased tempo as user numbers grow, the focus on monetization increases and a snazzy new look web interface unveiled being some of the things we have seen in recent weeks. Read More
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