Plenty of coverage around today about Twitter’s plans to push the rollout of its promoted tweets programme and boost the relevancy of the messages that advertisers send.

Twitter said it will test technology that will allow advertisers to show promoted tweets to people that is based on the people and brands users follow. Read More »

Does Apple like its customers? You have to wonder. I’m asking this after the latest PR blunder with Steve Jobs telling an inquiring student to “Please leave us alone”. Yes, from the man himself, Jobs telling a customer to go away.

Sure, I know Jobs is an uber busy CEO, but really media relations should take his phone away after the incident involving Chelsea Isaacs. Or maybe not. Read More »

Don’t let the title of this post fool you; by no means I am suggesting that social media is no longer an intrinsic part of everyday life in 2010.  What I am claiming, however, is that the current ‘gold rush’ is most definitely coming to an end.

In short, we’ve moved on exponentially from the early days of social media and businesses are now recognising that this discipline needs to be treated as an integrated part of digital marketing strategy rather than its own, poorly organised entity. Read More »

An interesting debate has been kicked off by journalists on the Miami Herald that has implications across the web. They wrote a memo to management about the paper’s increasing use of Twitter and more importantly how it is being used to fill the front page.

The journalists were upset at how The Miami Herald used tweets to fill the front page of the newspapers on the anniversary of 9/11. Read More »

Whilst on Twitter today I came across an interesting blog post by Chris Lee, a UK based comms expert. The post was based around a talk that Stephen Waddington, Managing Director at Speed Communications, gave at the CIPR Summer Social on the 15th September 2010 (I’ve embedded the SlideShare below in case you couldn’t make the event/haven’t come across it). Read More »

From: Chelsea Isaacs

To: Steve Jobs

Subject: Re: Mr. Jobs – Student Journalist Concerned about Apple’s MediaRelations Dept.

Dear Mr. Jobs,”

As a college student, I can honestly say that Apple has treated me very well; my iPod is basically the lifeline that gets me through the day, and thanks to Apple’s Final Cut Pro, I aced last semester’s video editing project. I was planning to buy a new Apple computer to add to my list of Apple favorites. Because I have had such good experiences as a college student using Apple products, I was incredibly surprised to find Read More »

Internet Week Europe is a week-long festival of events celebrating Europe’s thriving digital media industry and community.

Hoping to replicate the success of sister festival Internet Week New York, the London version will see companies such as Tweetdeck, the Guardian, Moo.com, Google, BBC, Channel 4, Penguin, New Media Age, Creative Review and key sponsor Yahoo! host events throughout the capital from 8th to 12th November 2010.

However, it’s not just the big names who can get involved. Read More »

Ever looked at 50 Cent’s tweets and thought, ‘If only I could make sense of this illiterate stream of misogynistic rantings’?

Or you’re confused by phrases like ‘shave the poodle’ and balk at the generous use of N-words, D-words and F-words.

Well, there’s a helpful new translation service which may be just the thing. Read More »

I’ve always thought that working at an accountancy firm would be quite staid and a bit dull.

How wrong am I though? Thanks to KPMG’s amazing recruitment website I now see that it’s all, like FUN and standing around with FUN people who smile and point at the camera for no obvious reason. And you get to listen to weird mockney rap with a cartoon version of a city scrolling behind you. Read More »

There’s a good piece on the Wall Street Journal looking at how publishers are devoting more time to analysing their reader’s social media habits as they get more and more traffic via social sources.

As I read this I was reminded that yesterday I was accused of being overly negative about News International and The Times paywall. Not true. I don’t have a problem with their paywall: it’s just the way they have done it – hermetically sealing the paper off from the social web and stopping its content from being shared in anyway whatsoever. Read More »