Facebook driving more traffic to news sites than Twitter
Intriguing research into how social networks are sending traffic to French news websites shows that Twitter is well behind Facebook in terms of the percentage of total percentage of visits delivered.
Source: AT Internet
Why intriguing? Twitter is full of links. URL shorteners are running out of short links because of the number that tweeters use. Tweeters blame each other for spikes in traffic to the Daily Mail website caused by links being shared.
But AT Internet’s research into 12 leading French news websites shows that of all the traffic they receive, a mere 0.1% is driven by Twitter.
That is well below the amount coming from Facebook, which accounts for 1.3% of traffic to the same sites. Facebook also delivers more traffic than Bing, at 0.8%.
Furthermore, AT Internet says that since it last looked at news traffic direction in March this year, the amount coming from Facebook has doubled.
All these sources are fairly insignificant when compared to Google, which accounts for a whopping 40.6% of traffic (and brings into question Rupert Murdoch’s wish to bypass Google News search engines, but that’s already been blogged about).
But interesting to note that amid all of Facebook’s negative publicity, supposedly with people quitting in their droves and declarations that it is over, more people are using it to share information with their friends. Should Twitter be worried?
All Comments
Good article until the last sentence. What should Twitter be worried about again…?
I think you would have to have a meaningful comparison before any real insight could be achieved. For example, social media in France may be used and consumed differently than in the UK.
Whose to say that Twitter’s popularity in France is less than those using Facebook?
Awfully helpful thank you, There’s no doubt that your trusty subscribers could very well want even more items like this carry on the excellent hard work.
[...] This post was mentioned on Twitter by BrandRepublic, Hans Kullin, David DO VAN MINH, milesdowsett, Gavin Llewellyn and others. Gavin Llewellyn said: RT @BrandRepublic: Facebook driving more traffic to news sites than Twitter http://bit.ly/cqvqCO /@thewalluk -> Should Twitter be worried? [...]
[...] (Source: Wall Blog) [...]
[...] The Wall [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. That said, Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. That said, Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. That said, Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. That said, Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. That said, Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] to be under 5% of traffic to news sites – still far below the 1/6 to 1/8 the traffic that search drives to news sites. That said, Facebook is also the top source of traffic to portals like Yahoo and [...]
[...] not the first time that research has shown how important Facebook is for driving traffic to news sites, but it is interesting to see how ‘sharing’ stories is becoming [...]