Daily Archives: 29 September, 2010

Are microsites a better bet than social media?

Working for agencies you start to notice a popular tool  - the microsite. My question is, in certain situations should companies be looking to utilise their social networks presence instead? Read More »

Geomium launches to challenge Foursquare

I’m not entirely convinced about the name, but a service called Geomium, a new location-based social network is launching today that unlike Facebook Places and Foursquare offers real time location services, so a user can see what their friends are up to and see all the bars, gigs, restaurants and money-off deals in your local area, all in a handy map. Read More »

What killed Twitter’s Earlybird so soon?

Twitter’s Earlybird account, which was launched way, way back in… July to post exclusive offers from selected partners, has been scrapped in favour of more lucrative advertising platforms such as Promoted Tweets.

Earlybird kicked off with an exclusive tickets offer with Walt Disney Studios and over its short lifetime went on to promote US-focused deals from brands such as Gap, Virgin America, Staples, Moxsie and more.

So with such big brands on board, why was Earlybird ditched so soon? Read More »

Paid content for free – Why don’t the FT and WSJ paywalls work?

I’m a fan of the Financial Times and the Wall Street Journal websites. I use them a lot in my day to day job.

On average, give or take, I probably look at a couple of stories a day from each and maybe as many as 40 or 50 stories a month. Both websites have paywalls, the original paywalls as it were, but I don’t subscribe. Read More »

How popular is Apple’s iPhone [Infographic]

How big is Apple’s iPhone US and world mobile market? The answer might surpirse you. I could be wrong, but it is not as big as you might think.

While it has a very healthy 28% share of the US smartphone market and growing (up 7%) it is Android that has the real wheels in this market. And overall? Apple has only a 2% world share. Sometimes with the mass of Apple headlines people forget that. Read More »

Social news startup Ongo raises $12m from NY Times and Gannett

A news sharing start-up called Ongo, which has raised $12m from USA Today publisher-Gannett, the New York Times Company and the Washtington Post Company.

It is headed by former eBay executive Alex Kazim, who previously ran defunct  blog aggregator Tokoni. At eBay he was a senior VP and president of Skype. Read More »

ITV will have paid content in place within 12-months

Adam Crozier, ITV’s chief executive, said that ITV plans to have a payment mechanism in place on its website within a year as it tries to figure out what viewers will pay for.

I’m trying to work out what Crozier thinks viewers will pay for keeping its audience demographic clearly in mind. Does he think that people will cough up for more ‘Coronation Street’? Good luck with that one.

Read More »