Twitter to step up ‘promoted tweet’ technology
Plenty of coverage around today about Twitter’s plans to push the rollout of its promoted tweets programme and boost the relevancy of the messages that advertisers send.
Twitter said it will test technology that will allow advertisers to show promoted tweets to people that is based on the people and brands users follow.
Speaking at Ad:Tech Shiva Rajaraman, Twitter’s product manager, said: “Who you follow is a good indicator of what you are interested in.
“As we move forward, we are going to implement targeting mechanisms that allow people to engage their audience in that way. We are starting with essentially keywords but the basic goal is to build out interests based on who you’re following.”
The lack of targeting ability of any kind has been a bit of a roadblock for Twitter’s promoted tweets programme specifically and its ability to make money in general. This could significantly change that.

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[...] Next year is clearly the year that Twitter is going to start generating some real ad revenue from the hugely popular site as well as its promoted tweet platform, which we learnt this week it plans to rollout. [...]
[...] This post was mentioned on Twitter by BrandRepublic, Dr Gratton, PierceCommunications, Laston Tan, All Brand Media and others. All Brand Media said: #media #blogs Twitter to step up promoted tweet' technology – Plenty of coverage around today about Twitter's plans … http://ht.ly/196Qfo [...]
[...] to improve promoted tweet functionality In order to boost its promoted tweet service, Twitter will soon implement targeting mechanisms based on who users are following. The service should be available in the UK very soon though no firm date has been given. Also in [...]
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