There’s a good piece on the Wall Street Journal looking at how publishers are devoting more time to analysing their reader’s social media habits as they get more and more traffic via social sources.

As I read this I was reminded that yesterday I was accused of being overly negative about News International and The Times paywall. Not true. I don’t have a problem with their paywall: it’s just the way they have done it – hermetically sealing the paper off from the social web and stopping its content from being shared in anyway whatsoever. Read More »

As Facebook Places is rolled out across the UK today we can expect to see a big leap forward in people sharing information on their whereabouts.

Unlike dedicated location-based services Gowalla and Foursquare, which you have to make a conscious decision to sign up to, you’re probably already on Facebook. And this new feature is just ready and waiting to be used.

So if there’s going to be a big take-up among the UK’s 24 million Facebook users, who’s going to benefit most?

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We all know that Google is supersized, but do you really know how big it is? According this Computer School infographic it is 40 billion indexed pages and that per staff member it makes more than Microsoft does – but not as much as those Apple types. Read More »

I’m thinking about starting up a whole *digital marketing advice* blog series on *how to market vacuum cleaners*.  Here’s my first stab:

Tip #1: HIRE A STUNT KITTEN

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1. 9/11 Bud Commercial
At number one it’s Budweiser’s love letter to New York City. It’s not hard to see why it went viral – it only aired on television once, to mark nine years since the 9/11 attacks.

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