Martin Glenn, the chief executive of the FA, has admitted that the tweet sent out by his organisation yesterday, referring to the England women's World Cup squad as going "back to being mothers, partners and daughters" was a "mistake".
As M&S reveals a dip in like-for-like sales of clothing and general merchandise over spring, brand consultant and retail watcher Kate Jones asks whether this was just a glitch on the company's road to recovery after a "challenging" start to summer.
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about the FA's patronising Lionesses tweet, M&S' latest results and HSBC firing six staff for making an IS-style video.
Despite being the early days of the tournament, the BBC’s Wimbledon coverage has already drawn a peak audience of more than four million. This combined with the numbers of people streaming live, watching on big public screens across the country and checking online for highlights, presents a potentially huge captive audience that brands can’t afford to […]
Greasy fingerprints messing up your shiny new smartphone could soon become a smudge on the screen of history if Google has its way. The company’s lab for advanced projects recently unveiled technology that lets users interact with devices simply by gesturing nearby. Read more on The Daily Poke: Look but don’t touch…
The Swedish furniture retailer is giving its Family loyalty scheme members the chance to see inside its headquarters from the comfort of their own homes in a new virtual reality tour experience. Read more on Go behind the scenes of Ikea HQ in VR tour…
No matter how much consumers make it known that they are sick and tired of being marketed and sold to in the traditional way, particularly online, brands still don’t seem to be getting the message. The past seven days have thrown up yet more evidence that it’s time to switch to more authentic and insightful ways […]
Digital commerce is changing. You only have to look at websites a few years ago and compare them to how they look now to see how fast things change. Just half a decade ago websites were visually brand heavy and colourful. Read more on We live in a data-driven era, but don’t forget about your […]
With the launch of its new summer campaign, Sprite is literally spreading the word. As a tribute to hip-hop’s greatest artists, the brand is releasing a series of limited edition cans featuring lyrics from the legends of the genre. (Nice spot Rosy T) Read more on The Daily Poke: Can I kick it? Yes, you […]