The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for mankind.
(Flickr/Chris Potter) Attribution isn’t new. It has been an untapped area of digital marketing for a long time without a generic model for measurement. Last click or first click attribution have previously been the chosen methods for measuring marketing campaigns. However, as the number of devices and channels consumers use increase, an industry standard for […]
Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign all around sexting. Read more on The Daily Poke: Sexting sells…
Content has quickly proven itself a vital part of the marketing mix. People now expect brands to have something to say, not just something to sell, and if you want to rank highly with Google you need to be pushing it out there. But creating content can be a daunting prospect, so here are five […]
Following Millennial Media’s first deep dive into its What’s My Worth? study, which aims to understand the value exchange consumers have with advertisers on mobile, Stephen Jenkins, global vice-president of marketing & communications, EMEA, looks at how ads appeal to mobile users, and the specific actions it pushes them to. Read more on How mobile ads appeal […]
Rick Bennett-Baggs, senior brand manager at Absolut Vodka UK, and Michelle Feuerlicht, executive producer at content agency Somethin’ Else, spoke to The Wall about the alcohol brand’s Silverpoint campaign, more specifically its digital focus – a gaming app, which allowed users to involve themselves in the world of artist Andy Warhol in both digital and real-world experiences. […]
(Thinkstock/rvlsoft) E-commerce is continuing to grow, evolve and disrupt. The IMRG Capgemini e-Retail Sales Index forecasts a 12% growth in online sales, totalling an estimated £116bn by the end of 2015. Significantly, British people are the most frequent online shoppers in Europe. Read more on How to adapt to disruptive emerging trends in e-commerce…