In a multiplatform world, companies are striving to ensure brand consistency across all communications and customer journeys, while responsibility is also evolving in the boardroom. Meg Carter reports.
The hype around Black Friday wasn't felt on the high street this year but the volume of sales generated means it's now the heavyweight champion of retail says in the UK, according to Simon Hathaway, president and global chief retail officer at Cheil.
There’s a billion pound buzz about Cyber Monday in the UK today, and with an estimated £720 million spent on the bargain shopping day last year alone, it comes as no surprise. Read more on Why advertisers shouldn’t rely on Facebook this sale season…
Every Monday for the next five weeks, Bruce Griffin, founder and CEO of digital agency Rockpool Digital, will be providing a look at omnichannel: What is it? Why do it? Why is it hard (otherwise known as, why isn’t everyone doing it)? Where to start? And finally, who’s doing it well. To begin, what is omnichannel? Read more on Exploring […]
We only saw the start of programmatic video, contextual commerce and data pooling in 2015, but the evolution of the digital media landscape in 2016 will see these transform from concepts into tangible tactics. Here’s how we at AdRoll are predicting these developments will make for an even faster paced online ad space in 2016. […]
A stellar year for programmatic advertising is drawing to a close and – with almost half the UK’s digital display ad spend to its name – programmatic has moved on from being a line item on the media plan to become the media plan itself. As adoption continues to escalate, what does 2016 have in […]
If you’re a parent, you probably live in a constant state of exhausted worry. As you get up for the 40th time in one night, just to make sure your child’s limbs haven’t inexplicably dropped off, you ask yourself: is he eating enough? How can I make sure he’s always happy and healthy? What if he […]
EngageSciences CEO, Richard Jones, reveals five ways his company has helped clients involve consumers, and what the results have been–Ed. Whether it’s leveraging persuasive user-generated content, an interactive tailored quiz, or lucrative media partnership, retail brands today need to be relevant, ready and well-equipped. Here’s how they do it: Read more on Case studies: 5 online tricks high […]