Daily Archives: 7 September, 2010

How the BBC crowdsourced the Tube strike

Frustrated by the Tube strike in London today? Or far away from the capital and can’t see what all the fuss is about? Either way, take a moment to look at BBC London’s crowdsourcing experiment to document the travel situation. Read More »

Underwear brand Davenport stung by Stephanie Rice’s gay Twitter slur

Ouch. Just as Aussie underwear brand Davenport was launching its new TV ad campaign starring, ahem, vocal gold medal winning swimmer, Stephanie Rice, she lets loose at the gay community with an update on Twitter: “Suck on that faggots” as she celebrated Australia’s win over South Africa in the weekend rugby. Nice. Read More »

The power of Justin Bieber – he uses 3% of Twitter

Wow can it be true? According to blogger and designer Dustin Curtis, Justin Bieber and his tweenie fans are sucking up a whopping 3% of Twitter’s infrastructure. He literally owns racks of servers. He should do a song (a server rack song, I’m thinking). Read More »

Social media and the ROI question

“If I spend £100,000 on setting up a customer community online, what will I get back?”

Sound familiar? These days, every marketing pound invested has to produce a demonstrable return, and often social media is the hardest return to prove. If you’ve set up a Facebook page and it doesn’t seem to be giving you anything back, you’re not alone. Some of the biggest brands in the world are struggling with how to make social media work. Read More »

Acid flashbacks and Pacman as latest Google logo innovates with HTML5

Google has a history of releasing thought provoking or technically beautiful ‘doodles’ to celebrate the passing of events.

Their last release, to celebrate the 30th anniversary of Pacman was a massive success, heralding huge amounts of noise on Twitter and the like. The Google particle logo seen today sticks to that innovative spirit delivering high quality HTML5 interactive graphics. Read More »

As Google Me nears, Google pays out $8.5m to settle Buzz privacy case

You can bet that Google won’t be repeating this when it launches its planned Facebook challenging social network, possibly called Google Me as it pays out $8.5m to settle a class action privacy case stemming from the launch of Google Buzz.

Clearly this is not about the money, the amount is chump change to the search firm, but it does underscore how badly thought out the launch of flop Google Buzz was. Read More »