Daily Archives: 7 September, 2010
Ouch. Just as Aussie underwear brand Davenport was launching its new TV ad campaign starring, ahem, vocal gold medal winning swimmer, Stephanie Rice, she lets loose at the gay community with an update on Twitter: “Suck on that faggots” as she celebrated Australia’s win over South Africa in the weekend rugby. Nice. Read More
“If I spend £100,000 on setting up a customer community online, what will I get back?”
Sound familiar? These days, every marketing pound invested has to produce a demonstrable return, and often social media is the hardest return to prove. If you’ve set up a Facebook page and it doesn’t seem to be giving you anything back, you’re not alone. Some of the biggest brands in the world are struggling with how to make social media work. Read More
Their last release, to celebrate the 30th anniversary of Pacman was a massive success, heralding huge amounts of noise on Twitter and the like. The Google particle logo seen today sticks to that innovative spirit delivering high quality HTML5 interactive graphics. Read More
You can bet that Google won’t be repeating this when it launches its planned Facebook challenging social network, possibly called Google Me as it pays out $8.5m to settle a class action privacy case stemming from the launch of Google Buzz.
Clearly this is not about the money, the amount is chump change to the search firm, but it does underscore how badly thought out the launch of flop Google Buzz was. Read More