Loving Uniqlo’s tweet the price down – but is it working?

I love this, but it totally passed me by at the time of launch. In June Japanese value fashion retailer Uniqlo had this great (or annoying, your call) take on allowing customers to use Twitter to push down prices in real-time.

Its so simple you and your mates tweet the price and down it goes. You have a window of opportunity and the current bag of items on offer will sell at their lower tweeted price on September 9 — that’s Thursday to you.

What do you think? Are people using it? Is it working. Let us know.