Brilliant use of YouTube for Tipp-Ex– he can’t shoot the bear
What wonderfully cool little YouTube viral for Tipp-Ex. I love this work by French agency Buzzman in Paris. A hunter can not bring himself to shoot a bear, which is a shame as that is the title of the video, but luckily Tipp-Ex has the answer and it allows you the viewer to write the ending.
The hunter reaches for the Tipp-Ex Mini Mouse product and erases the word “shoots” and invites the viewer to replace it with a word of their choice. After the viewer has written their own headline it sparks off an alternative endings of which there appear to be quite a few to choose from.
Its like the mulitiverse or something that I read that Stephen Hawking book. I’ve not seen this before, but love the execution and of course bears. It is a great idea for a back to school campaign for the back to school campaign.
Once you’ve written your alternative headline you hit play to see how the story turns out. Here are some of the words I used, I know smutty much.
If you try something unfriendly like,um, blowing the bear up you will just get the bear shaking his furry head at you. Sweet.
Or if if they don’t quite understand your typing then there is the classic.
Watch the ad to write your own headline. We don’t know who the agency is – but good job for Tipp-Ex (part of the BIC Group). It reminds me of the John West spot with the bear fight created by Leo Burnett….
All Comments
It was Buzzman in Paris
Here are the credits: http://adsoftheworld.com/media/online/tippex_a_hunter_shoots_a_bear
This is absolute genius, and possibly the best campaign ever done on youtube.
PS @brandrepublic – I don’t like the way you now have to click from your emails, to you site, then to ‘the wall’
@Guy I agree – we are working at better integration but we want to feature this kind of blogging and at the moment it is the only way we can cheers.
creative writing, the creative imagination, capturing the imagination, these are old yet strangely new disciplines…
expect them to come to the fore…
Reminds me of this – http://www.bk.com/en/us/campaigns/subservient-chicken.html
Hey guys ! It’s us at Buzzman who did the campaign. You’ve got my eMail you can get in touch for more details (btw you received beforehand the press release for the campaign, it should be somewhere in your mailboxes)
Damned site more engaging than a planted pregnancy. And nice to see inhalation of tipp-ex isn’t an option…
Bears ain’t as subservient as chickens – but then I knew that before this.
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