What wonderfully cool little YouTube viral for Tipp-Ex. I love this work by French agency Buzzman in Paris. A hunter can not bring himself to shoot a bear, which is a shame as that is the title of the video, but luckily Tipp-Ex has the answer and it allows you the viewer to write the ending. Read More »

Not content with revolutionising the MP3 and mobile markets, along with creating some of the most iconic and desirable consumer products of the 21st Century, Apple has now turned its Midas touch to the social media sphere.  But will the oddly named ‘Ping’ network prove to be another runaway success for Steve Jobs et al, or is this a step too far for Apple’s all-consuming tentacles? Read More »

Twitter is launching on the Apple iPad today with an app that appears to make browsing tweets and interacting with media really fluid. It has some cool little tweaks that have been designed to really take advantage of Apple’s touch screen technology. Read More »

There’s a piece in the Independent today on The Times paywall that sheds some light on the reaction of advertisers and publicists to goings on at Wapping. With one media agency buyers saying that it is not advertising on the site because of the fall in traffic. Read More »

It’s interesting times for the film industry, as new technologies (like 3-D) and social channels (like Twitter and Facebook) open up new opportunities for film-makers to tell their stories, engage audiences and ultimately generate greater revenues for the studios.

In the last couple of years, we’ve excitingly been working at the coal-face of this transmedia film-making space developing up strategies and helping run transmedia campaigns for Paramount Pictures – working on campaigns from Watchmen to Iron Man II. Read More »