An Apple iPad strategy for newspapers
On the day Apple was revealing details about its plans for social networking and music here’s a useful Slideshare presentation on developing Apple iPad strategy. It looks at positioning, content and rival platforms with examples of the layout being employed by the likes of USA Today.
With so much attention now being focused on developing a decent (and money making) app strategy getting it right here could help decide the digital future of the web for many. As while paywalls might wane we already know that people are culturally attuned to buying apps.
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There is an opportunity to develop a real dialogue around news stories, both breaking and contextural. A fusion of news and social networks
iPad my apps are a lot of support activities, primarily related to the office.
[...] An Apple iPad strategy for newspapers | The Wall Blog On the day Apple was revealing details about its plans for social networking and music here’s a useful Slideshare presentation on developing Apple iPad strategy. It looks at positioning, content and rival platforms with examples of the layout being employed by the likes of USA Today. (tags: ipad newspaper strategy) [...]