That’s pricey. Ahead of The New York Times Company launching a paywall for its flagship title next year the company is testing the waters with other daily papers in the group and has begun charging readers of the Telegram & Gazette, in Worcester, Massachusetts, almost £10 a month for access to its website. Read More
From The Lounge Group : I mentioned the Influence Project a while back on my personal blog, plus if I recall I think I tweeted my link three times. Just to see how I did. Then a lot of articles came out against the whole thing. At first I thought it to be the usual bunch of people shooting down a good idea but looking a bit closer it all started making sense. Read More
Jonah Peretti, the guy behind New York start-up BuzzFeed, put together this great presentation on how web content goes viral. It is really worth a look. The key to success is taking advantage and successful tapping the BWN – that’s the Bored at Work Network to you. Read More
The Birmingham Mail has launched an ambitious hyperloca project that could set the mould for ventures. It is partnering with a string of local bloggers whose content will be made available online and in print by the Trinity Mirror title.
The Birmingham Mail Communities project will create of 34 hyperlocal sections hosted on the Birmingham Mail website, which will feature content from local blogs.
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As we reported last week, advertising on Facebook has increased 10-fold in the last year, with brands like Coca-Cola, Starbucks and Nike putting out focused social media ad campaigns which create real customer engagement and significant return on investment.
Even if you haven’t got the marketing budget of a global brand, with nearly half of all small businesses finding customers through social networks it’s important to realise that you can still run an effective Facebook advertising campaign without spending that much money. And if you haven’t picked up on this, your competitors certainly have! Worldwide ad spending on the network for 2010 looks set to hit $1.28 billion.
So why are businesses flocking to advertise through Facebook?
Forget the Facebook movie, ‘The Social Network’, here comes the Twitter movie – ‘The Twit Network’. Okay so there is only a trailer so far, but what a trailer. Read More
Twitter is pushing ahead with its busy pace of launches as it unveils an official retweet button called the “Tweet Button” as it puts more of its own stamp on the web and replaces third party developers. Read More
How cool is this? Law man, actor and famed martial artist Steven Seagal has joined the board of some search engine firm called NeXplore Corporation. No, I have never heard of them either, but who cares. It’s Seagal. Read More
I’m wondering whether my increasing irritation at attending so many meetings at work has something to do with spending so much time on social networks.
Blogging, Twittering and updating Facebook is my job and I love it. But I just got back from the US where I had to attend plethora of meetings, many instigated by me, and found the shorter they were, the better. Read More
Back in the 1400s, Constantine battled vainly to cling onto a crumbling, outdated empire that had finally lost its way in a modern and evolving world. Like Constantine, many marketers also remain in the past, burying their heads in the sand and trying desperately to cling onto past glories. Are they all doomed? Or does the traditional marketing empire simply need to refresh its politics? Read More
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