It must be paywall day (again). It is being reported that The Dallas Morning News plans to erect a paywall around part of its website. This will apparently include its coverage of the NFL’s Dallas Cowboys.

According to News & Tech the change will happen within six months at the A.H. Belo Corp-owned title.

As well as stories about the Dallas Cowboys stories written by the paper’s staff writers could also go behind a paywall while wire stories from Associated Press and Reuters remain free.

The Dallas Cowboys are a big deal for the Dallas Morning News, but is it enough to get people to pay?

Well others are trying it so the idea of making sports paid for is one that is catching on. Last year, the Star Tribune in Minneapolis put its coverage about the Minnesota Vikings behind a paywall and now charges supporters $5.95 for a three-month web subscription to get access to an NFL Vikings Premium section.

Seven-day-a-week print subscribers will still be able to see all of dallasnews.com’s content free of charge. The Morning News charges new subscribers up to $33.95 per month for home delivery, and $37.95 for mail delivery, among the industry’s steepest subscription rates for a general-circulation daily.

This as The New York Times today said it was to allow users to login into its website using Facebook and in doing so sends out a message that it does not want the introduction of its metered paywall next year to get in the way of sharing content socially.