1. Be honest about who you are; 2. Make it clear that the views expressed are you own; 3. Remember you speak not only for yourself but for your company (Ford), 4. Be respectful and show good judgement; and 5 .Be aware that will it might take you no time to tweet or update a status what you say is permanent.
What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the […]
'Once a disruptor, always a disruptor' is not an adage on the lips of marketers for good reason - apart from sounding somewhat clunky, the simple fact is that for brands that once shook up a marketplace, as they become more successful, they also become more established, respectable, better-behaved and less disruptive.
The internet has been split down the middle by a dress. Fuelled by Twitter, offices and families all around the world have been arguing about whether it is white and gold, or blue and black. No matter how hard people try, they are unable to see it the same way as the person next to […]
What were you doing this time last week? Weeping onto your woefully empty doormat? Proudly parading a posy around the office? Or simply keeping your head down till the commercial kack-cascade was over? If you’re in the wine or sweetie business you were probably counting your tooth-stainingly sweet profits. Read more on The Daily Poke: […]
For the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between connecting the world and getting paid to do it. To exploit the vast amount of data they own, platforms turn to marketers, offering them the opportunity to engage with their customers in ever-more meaningful ways. Ad revenue is invariably the […]
It must be a nightmare being the brand director of Chelsea Football Club. No sooner do you recover from one crisis that affects the brand perception then you’re propelled into another one, none of which is helped by the management. Is the Chelsea Football brand too toxic to ever be as popular globally as the […]
It’s well known that our sense of smell affects the subtleties of taste. You need agood bouquet to avoid blandness. And blandness is something to make any tasteful fashion house bring up its bellini. Read more on The Daily Poke: Couture cocktails…
Content marketing has come of age. It’s a much more intimate experience and it’s important that brands take the right approach. Tone is clearly important, as is the use of storytelling for marketers to engage in a two-way dialogue with their target audience. Read more on How to really nail content marketing…