1. Be honest about who you are; 2. Make it clear that the views expressed are you own; 3. Remember you speak not only for yourself but for your company (Ford), 4. Be respectful and show good judgement; and 5 .Be aware that will it might take you no time to tweet or update a status what you say is permanent.
After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy.
Day One of Cannes Lions Innovation Festival has gone incredibly fast, but two themes made a big impression on me: diversity and creativity. The morning saw a fantastic panel about ‘Tackling the Gender Gap in the Global Tech Sector’, with the session kicked off by Sarah Wood, co-founder of Unruly. The best business teams, Wood said, are those that have a […]
Mobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We’ve been slow to understand where the real opportunity lies. Mobile apps for brands and retailers abound, but look in store and see how many people are using their phones. […]
The proliferation of social media has blown traditional rules of crisis management out of the water. What was once easy to keep a lid on is now public knowledge within seconds and this has massive implications for managing brand reputation. Read more on Disruption, drama and data: Ten steps to smarter crisis communications…
Programmatic advertising is a broad term for advertising that is bought and sold using data and software. Buying and selling is done automatically and in less than a second. The use of data is key as it means adverts are being shown to a targeted audience on sites they use and at the times they […]
Coca-Cola’s latest collaboration with Trussardi celebrates the 100th anniversary of Coke’s iconic bottle design. While a nice bunch of flowers and a letter from the Queen might do for most of us, the Italian fashion house, famed for their leather accessories, have designed a limited edition collection of cans and bottles featuring quintessential Trussardi design. […]
It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating the benefits of spending less time on their smartphones. Read more on The Daily Poke: Disconnecting people…