Jonah Peretti, the guy behind New York start-up BuzzFeed, put together this great presentation on how web content goes viral. It is really worth a look. The key to success is taking advantage and successful tapping the BWN – that’s the Bored at Work Network to you.

That’s right the millions and millions of us who sit behind our screens, tweeting, blogging and generally sharing all kinds of stuff we stumble across.

Peretti who was also involved in the early days of The Huffington Post sheds light on how that site manages (in part at least) to succeed so well (see slide 18). And maybe it is not how you think: Huffpo he says spends a lot of time analysing its traffic in real-time, looking what is big and responding to it.

That makes it sound like they do something similar at times to content farms – producing content that is currently hot on search engines.