The Birmingham Mail has launched an ambitious hyperloca project that could set the mould for ventures. It is partnering with a string of local bloggers whose content will be made available online and in print by the Trinity Mirror title.

The Birmingham Mail Communities project will create of 34 hyperlocal sections hosted on the Birmingham Mail website, which will feature content from local blogs.
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As we reported last week, advertising on Facebook has increased 10-fold in the last year, with brands like Coca-Cola, Starbucks and Nike putting out focused social media ad campaigns which create real customer engagement and significant return on investment.

Even if you haven’t got the marketing budget of a global brand, with nearly half of all small businesses finding customers through social networks it’s important to realise that you can still run an effective Facebook advertising campaign without spending that much money. And if you haven’t picked up on this, your competitors certainly have! Worldwide ad spending on the network for 2010 looks set to hit $1.28 billion.

So why are businesses flocking to advertise through Facebook?

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Forget the Facebook movie, ‘The Social Network’, here comes the Twitter movie – ‘The Twit Network’. Okay so there is only a trailer so far, but what a trailer. Read More »