Daily Archives: 9 August, 2010

The Times points way with new infographics for the iPad

This is pretty cool, Applied Works is producing a number of interactive infographics for The Times’ recently-launched iPad app. It is another pointer to how some of the really great stuff we are going to see digitally away from the web. Read More »

42.6% of UK consumers buying online at least once a week

A post this morning on eConsultancy reported that Brits spend £71 a month online.  The survey, completed by eCommera,  asked 2,000 UK shoppers about their online shopping habits and from they data, they have produced the following research:

*2.6% of UK consumers buying online at least once a week
*Average online spend per shopper is £71 per month
*Recommendations from family and friends is the most important choice of website to purchase from (71 % gave this answer)
*46% said knowledge of the retailer from their high street presence was a key factor
*35% visited a particular retailer thanks to their visibility on search engines Read More »

Only 16% of Twitter Talk is Conversation? So What?

Last week saw the publication of research by Agency i360, which examined the type of communications brands are pushing out on Twitter.  At first glance, the report’s findings seem to portray a damning indictment of digital marketers, who it transpires are only using 16% of their tweets for customer conversation.  So are these marketers missing the point?  Or is this research short-sighted? Read More »

Users of the world unite! Facebook Union launched

It’s a nice idea, but will it fly? Richard Buchanan, a freelance ad creative, has launched what he is calling the “Facebook Users Union” and he wants you to join to apply pressure on the social network to give to good causes. Read More »