What the f*** is my social media “strategy”?
I love this. How many people find themselves asking this question? We should all be truly thankful that they’re are people out there willing to make social media sound bites up (“Humanise the brand by driving the audience conversations”) so we don’t have to.
You don’t like that one? You’ve already used it? What about “Target influencers with engaging assets to act as platforms for conversation”?
There are many more inspiring social media sound bites that you can use at meetings to make yourself sound really smarter on this site created by Mike Phillips and Stedmeister.
It has a handy guide to creating that social media presentation for your next conference gig that will make you sound like a social media expert. Simply mix together a series of key verbs and nouns “that make simple things sound more complicated than they are”.
That’s what social media experts call a “strategy” and with the help of this guide you too can be a “strategist” and in no time a “guru”.
“The moral of the story? Social media should be about making brands more accessible to users. Not using fancy words. What are you waiting for.”
All Comments
I have ‘strategist’ in my job title. After 6 months, I’m still trying to figure out what I do
The irony is that many of these ‘strategies’ are perfectly credible – the trick is knowing what they really mean and how to execute them.
Creating pseudo-nonsensical sound bites is not a unique failing of the ‘Social Media Experts’. Infact, it could equally be applied to any self-styled expert or guru
Social media sites are now playing a good part of our marketing for our clients!
Since I have used social media marketing my enquiries from them are rising each and everty month!
It makes a change people saying they found me on twitter!
We are gaining a massive amount of business from Social Media. It really is the future!!!
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[...] Tom, Dick and fu**ing Harry now has to have a “Social Media Strategy” which is best summed up by Mike Phillips here. But, these things will pass… Just look at the news yesterday that the Wizened of Oz has engaged [...]