Monthly Archives: August 2010

Nine months to impress my wife – the Babyelephant.ie story

Babyelephant.ie

Babysitting Babyelephant

In 2008, nine months after the birth of our first child, my wife launched Babyelephant.ie. The baby and the business have done well since then. Now with our second baby due in early September I have kindly/foolishly offered to launch it in the UK and she has kindly/foolishly accepted. This is first blog showing the successes and failures of the launch over next 9 months. Read More »

Dallas Morning News to launch paywall – Dallas Cowboys content to cost

It must be paywall day (again). It is being reported that The Dallas Morning News plans to erect a paywall around part of its website. This will apparently include its coverage of the NFL’s Dallas Cowboys. Read More »

Google acquires social network Angstro – is Google Me getting close?

Is Google Me getting closer? Maybe. Google has bought social networking start-up Angstro and hired its founder Rohit Khare as it continues to challenge Facebook. This follows some changes it made last week to Orkut, which is fast losing ground to its US rival. Read More »

Paywall strategy failure – The Times today

I’d been meaning to write this post for a while or at least every time I skip to the homepage of The Times and skip away just as quickly. I don’t understand why it pushes news so much on its homepage when it is all available to read elsewhere for free. It makes no sense. Read More »

MySpace: A reminder. It is still here and doing O.K.

Social media fans may mock (I can hear you), but a timely reminder in Ad Week that MySpace is still here and maybe it has more fans than you may realise: 61 million uniques in July second only to Facebook’s 146 million. Read More »

FourSquare looks to promote repeat usage

foursquare checkin locationsGeo location tools got a shot in the arm, and a kick up the rear, last week when Facebook launched their own geo-logging tool last week. In my post on the news I suggested this could either be the killer of services like Foursquare and Gowalla, or the facilitator for future growth as the phenomenon hits the masses via Facebook’s user base. Either way it produced a record day of new sign ups for Foursquare and has provided added momentum for the development of the services.

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When on Twitter, act like you’re in a bar

Many brands wonder how they should behave on Twitter: What should we say? Can we add Twitter in our communication mix? Often heard questions, no?

To facilitate the discussion, I like to compare Twitter with a bar full of people. People are talking to each other, subjects are diverse, topics may change in a second and the big news travels around the bar in no time. Read More »

Facebook places – where are we now ?

Unless you live on another planet you should know that Facebook places is out . There have been many reviews and thoughts as to what the service can do and how its the Foursquare or Gowalla killer.

So where are we, no pun intended, how has the reaction been and what’s next?

At this point in the UK doesn’t have access,  but it is interesting to see the thoughts and opinions floating around from the loyalist Foursquarers to the facebook supporters. Read More »

Google launches home for real-time with alerts for social media monitoring

Google has created a RealTime Search homepage complete with a selection of tools to specifically allow people to follow, track and get alerts about real-time discussions. Useful bit of social media monitoring from Google. Read More »

Advertising in RSS? MinnPost looks for sponsors as it publishes full feed

An interesting one from MinnPost, it is to start publishing its full RSS feed and will look to include advertising or sponsorship as part of that move in an effort to better monetize its content. Read More »