Daily Archives: 30 July, 2010

Is Forrester right to recommend marketers hold off on “check-in” services?

The days when the global Twitter stream was devoid of derogatory remarks about Foursquare is now a thing of the past.  Even heavyweight Twitter users, many of whom naturally extol the virtues of all social media channels, seem to jump on the anti-Foursquare bandwagon with alarming alacrity.

That view is supported again this week by a report from Forrester that recommends marketers hold off on “check-in” services until they are more popular. Read More »

Paul Dacre blasts blogosophere as ignorant about PCC

The Angry Mr Paul DacreIf you follow a load of left-leaning London media types on Twitter, you’ll know that there’s not a lot of love for Daily Mail editor Paul Dacre.

And today it emerges that the feeling is mutual, with Dacre criticising the blogosphere, among others, not for criticisng the Daily Mail endlessly but for being ignorant about the Press Complaints Commission. Read More »

Google and the CIA invest in real-time real-time web monitoring and trend spotting firm

Wired has a very interesting piece that will likely raise the eyebrows of Google critics. It is investing in a real-time web monitoring and trend spotting start-up at the same time as the CIA. Read More »

News Corp looks at unit for tablet devices

CNBC is reporting that News Corporation is seriously considering establishing a unit to create subscription-based content for  applications on digital tablet devices such as the Apple iPad. Read More »

By focussing on sales we miss the point of the old spice guy

Anyone that uses social media or works in the digital space will have been hard pushed to miss the Old Spice Guy. A textbook example of an original idea that works across a variety of channels (adapted seamlessly to each medium), that has got everyone talking, and an assortment of ad and digital marketing execs feeling nearly as smug as the Old Spice Guy himself. Read More »