Is Forrester right to recommend marketers hold off on “check-in” services?
The days when the global Twitter stream was devoid of derogatory remarks about Foursquare is now a thing of the past. Even heavyweight Twitter users, many of whom naturally extol the virtues of all social media channels, seem to jump on the anti-Foursquare bandwagon with alarming alacrity.
That view is supported again this week by a report from Forrester that recommends marketers hold off on “check-in” services until they are more popular. Read More




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