Part of the Republic Group

Daily Archives: 27 July, 2010

Social media monitoring: absolutely pointless

By Jed Hallam // 27 July, 2010 – 1:36 pm // 36 Comments

Social media monitoring is a complete waste of resources. Total waste of money, time and understanding. Yep. You know why? Read More »

Royal Family embraces Flickr in latest online move

By Kerry Neilson // 27 July, 2010 – 11:28 am // 1 Comment

Not content with a recently re-vamped website, a Twitter account and a YouTube channel, the Royal Family have now created their own Flickr account, complete with at least 600 official photos.

The Family first sprang up on YouTube three years ago, went quiet on the social media front for a bit and then dived head-first into Twitter last year, where followers can be entertained with news and information around Royal exhibitions and ceremonies (and if you were wondering, in a move that’s very diplomatic if not a bit boring – the Royal Family isn’t following anyone). The Queen and Duke of Edinburgh even paid a visit to Google’s UK headquarters in 2008, with the former photographed jabbing hopefully at a computer keyboard with a gloved finger.

Read More »

The quiet success of StumbleUpon – but who uses it?

By @gordonmacmillan // 27 July, 2010 – 9:52 am // 2 Comments

Interesting piece on ReadWriteWeb about StumbleUpon which is another of those smaller social media success stories that has been around (founded way back in 2001) and continues to quietly grow, but who exactly uses it? Read More »

Follow The Wall on Twitter

Follow Editor Gordon MacMillan on Twitter

Archives

July 2010
M T W T F S S
« Jun   Aug »
 1234
567891011
12131415161718
19202122232425
262728293031  

RSS Latest news from Campaign magazine

RSS More from The Wall

  • The console is dead: The Socialisation of Gaming
    The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”. Read more » […]
  • How to be a professional Tweeter — we talk to the voice behind The Dolphin Pub
    David Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands. Read more » […]
  • Hey, businesses: ditch YouTube and Head over to Vine
    Video marketing for businesses can be a tough game to play.  The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult.  Many businesses are attracted to YouTube, as they boast six billion hours of video viewed.  So, they figure, hey why can’t I get some of those hours.  The […]
  • Twitter ties TV and tweets together with ad targeting system
    Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads. Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns. Read more » […]
  • Asia takes centre stage for ecommerce
    According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion. The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will […]
  • Forget the digital cluster bomb – be more like Bob
    It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers. Read more » […]
  • Mail Online closes on the New York Times as it records biggest web day
    The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16. Read more » […]
  • Five steps to making email mobile friendly
    Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]
  • All aboard Marissa Mayer’s Yahoo acquisition train
    Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”. Read more » […]
  • Projecting ROI for SEO is Mission Impossible
    And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to co […]