Last week we saw Yahoo! announce that they are making a Nectar themed toolbar available for users to download. Once installed to their browser, users will be able to earn one point for every two searches, capped at 50 points per month.
Their aims are clear: increase consumer spend through nectar partners and encourage more users to search via Yahoo! The question being how successful will they be in achieving these goals – the first seems pretty feasible, I’m not too sure about the second though…..