While scanning through the various presentations from the 2010 Cannes Lions I was struck by how much digital media abounded, in particular online video and social. Digital media taking centre stage at Cannes has been on the cards for a while I know, but the trickle has most definitely turned into a flood.

With Google, Yahoo, Adobe and a range of other tech businesses attending, it must have been one of the geekiest summits to date. Some tech brands apparently realised that they are not exactly the sexiest in this space, with Yahoo! feeling the need to bring Ben Stiller along to liven up their party. Read More »

In an interview with The Telegraph Dennis Crowley, co-founder of Foursquare, has revealed that the location-based social service is in talks with the major search engines, hoping to strike a deal which will use Foursquare’s check-in information to enrich local search results.

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The Times Online has lost two-thirds of its audience since putting up its paywall, according to Hitwise data – a figure that doesn’t tally with the doom-laden predictions of recent weeks. Read More »

The latest social media campaign to create buzz in the online world came from the most unlikely of sources.  Old Spice, the fragrance synonymous with the fathers and grandfathers of the world produced a great piece of interactive social media in an attempt to reinvent the brand in the public eye.  Using a combination of YouTube and Twitter Old Spice produced videos in direct response to Twitter messages they received and posted them on their YouTube channel which rapidly became the most viewed in the video networks history with over 5.2m views.

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Let me state it right at the beginning, I am a big fan of social media. Let me also say that for it to be truly powerful, it needs to be implemented as part of all company activities and integrated into the company’s culture.

Two items keep popping up – community building and hiring of social media specialists/community managers – that I completely disagree with and that will hinder the harnessing of the social web’s true potential. Read More »

It seems a long time since the concept of social networking filled us with a sense of wonder or joy.

Facebook: rumours of new project

A few years ago it was all about how amazing it was that you’d caught up with your best friend from primary school, or could play Scrabulous with distant pals.

Now – especially when it comes to Facebook – it’s all about whether your privacy is respected and whether you’re being exploited by someone else making money from the content you’re providing. Read More »

That’s it – I’ve HAD it. For years now, I’ve paid one telecoms service provider after another for my mobile phone, month in, month out. And you know what? In all these years, I’ve never ONCE received any return on investment for this!! Can you believe it??!! I’ve been a good customer, paid on time, and have never once received a single penny back from these communications charlatans. I’m cancelling my contract – there’s simply no ROI to be had from my mobile phone. Read More »