Comments on: Old Spice and Twitter: getting social media right

By: Are Generation X’s class of marketing directors to blame for businesses failing to get social media? | The Wall Blog

Mon, 01 Aug 2011 10:05:25 +0000

[...] in the end it doesn’t matter if you adopt social media or not if your campaign is bad. Old Spice’s Mustafa campaign wasn’t a rip roaring success because it linked TV together with Facebook. It was a success, and revived a brand, because of a [...]

By: Fast Forward to Instant « All Above The Watchtower

Fast Forward to Instant « All Above The Watchtower — Mon, 13 Sep 2010 21:54:05 +0000

[...] with sooner). This is what Old Spice tapped into a couple of months ago when W+K infamously tapped into the power of Twitter to drum up interest in musty deoderants. There’s definitely legs to [...]

By: SEO Training

SEO Training — Thu, 22 Jul 2010 13:00:05 +0000

Some are calling the campaign the most successful viral campaign ever. Why? Well in just a few short weeks the campaign can claim
Nearly 90,000 followers on Twitter, including a host of celebrities.
100 million views and 100,000 subscribers on YouTube
666,000 fans on Facebook, but is that success if the goal of the campaaign is increased sales?
Apparently not as today, news breaks that Old Spice sales have dropped 7% since the campaign started and critics are out in force talking about how viral marketing doesn’t equate to sales.

Heather Buckley

By: Getting in a Manly Lather « Uplift Magazine

Getting in a Manly Lather « Uplift Magazine — Sat, 17 Jul 2010 01:19:05 +0000

[...] campaign has been a hit with meme geeks, who have appreciated Old Spice Man’s foray into the boundless possibilities of social media; he’s been creating a series of bespoke videos addressing followers on Twitter, facebook et [...]

By: Der Senator

Der Senator — Fri, 16 Jul 2010 14:48:07 +0000

Funny stuff no doubt. But how do you explain away a 7% drop in sales over the time the campaign has been running?

By: Twitted by isabelleokane

Twitted by isabelleokane — Wed, 14 Jul 2010 15:42:45 +0000

[...] This post was Twitted by isabelleokane [...]

By: Social media buzz. Advantage: Old Spice / we are social

Social media buzz. Advantage: Old Spice / we are social — Wed, 14 Jul 2010 11:53:09 +0000

[...] however, the marketing campaign took a different turn and really got ‘social media right’. It’s been updated and sees Isaiah Mustafa respond directly to YouTube comments, Tweets, [...]

By: Twitted by WebCreationUK

Twitted by WebCreationUK — Wed, 14 Jul 2010 10:30:46 +0000

[...] This post was Twitted by WebCreationUK [...]

By: Tweets that mention Old Spice and Twitter: getting social media right | The Wall Blog -- Topsy.com

Wed, 14 Jul 2010 09:58:26 +0000

[...] This post was mentioned on Twitter by BrandRepublic, BrandRepublic, wgsn, Alexandra Cavero, Hannah Johnson and others. Hannah Johnson said: Great Campaign and not bad in a towel either! Old Spice and social media getting it right http://ow.ly/2bdtV (via @TheWallUK) [...]

By: Twitted by texanrose

Twitted by texanrose — Wed, 14 Jul 2010 09:43:16 +0000

[...] This post was Twitted by texanrose [...]