Comments on: No one is subscribing to The Times paywall – it is “an empty world” http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/ Social, marketing, media : blogged Thu, 09 Feb 2012 23:04:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: deepak http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-5031 deepak Mon, 27 Dec 2010 05:18:24 +0000 http://www.wallblog.co.uk/?p=3557#comment-5031 London Job Jobs In London London Jobs Advice Lonodn Jobs London Job
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]]> By: RachieBowThom http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-3979 RachieBowThom Tue, 30 Nov 2010 10:15:03 +0000 http://www.wallblog.co.uk/?p=3557#comment-3979 With so much free news, The Times columnists need to have considerable resonance and/or be thought of as great/leading opinion-shapers. They are too far behind the curve to play on the Lifestyle/entertainment & exclusive access game as done by O2, Amex, Orange, Virgin to name a few...it's unclear where the real tie-in and value lies for their readership... apart from online subscriptions being cheaper than buying the broadsheet. For the moment, I think paywalls in isolation may only really work within financial media and trade press, or for brands that have overwhelming domestic brand loyalty and international relevance. With so much free news, The Times columnists need to have considerable resonance and/or be thought of as great/leading opinion-shapers.

They are too far behind the curve to play on the Lifestyle/entertainment & exclusive access game as done by O2, Amex, Orange, Virgin to name a few…it’s unclear where the real tie-in and value lies for their readership… apart from online subscriptions being cheaper than buying the broadsheet.

For the moment, I think paywalls in isolation may only really work within financial media and trade press, or for brands that have overwhelming domestic brand loyalty and international relevance.

]]> By: The Future Of Paywalls: Microtransactions, Buy-Ins, And Content Wars :: Ipod & Ipod Video http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-3565 The Future Of Paywalls: Microtransactions, Buy-Ins, And Content Wars :: Ipod & Ipod Video Sat, 20 Nov 2010 18:15:54 +0000 http://www.wallblog.co.uk/?p=3557#comment-3565 [...] No one is subscribing to The Times paywall – it is “an empty world … [...] [...] No one is subscribing to The Times paywall – it is “an empty world … [...]

]]> By: Mobile apps will not save journalism http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-2464 Mobile apps will not save journalism Sat, 02 Oct 2010 19:08:02 +0000 http://www.wallblog.co.uk/?p=3557#comment-2464 [...] owners happy. But if it’s not, they can always erect the wall and go the way of the Times. It’s not pretty. Can there be anything worse for a journalist than not being read? Tags: apps, new media, [...] [...] owners happy. But if it’s not, they can always erect the wall and go the way of the Times. It’s not pretty. Can there be anything worse for a journalist than not being read? Tags: apps, new media, [...]

]]> By: Pat Pending http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-2385 Pat Pending Tue, 28 Sep 2010 17:18:07 +0000 http://www.wallblog.co.uk/?p=3557#comment-2385 The pay wall has a knock on effect. I now no longer buy the daily paper either which I would do when I was travelling. I have discovered equally good journalists on other papers. News International have also just increased the price of the printed Sunday Times by an unjustifiable 10% so I have stopped buying that too. Add to this the news today that pubs are stopping subscriptions for Sky Sports due to a 33% increase in the costs - to £20,000 per year! News International are clearly profiteering which I hope will lead them to fall flat on their face. The pay wall has a knock on effect. I now no longer buy the daily paper either which I would do when I was travelling. I have discovered equally good journalists on other papers.

News International have also just increased the price of the printed Sunday Times by an unjustifiable 10% so I have stopped buying that too.

Add to this the news today that pubs are stopping subscriptions for Sky Sports due to a 33% increase in the costs – to £20,000 per year!

News International are clearly profiteering which I hope will lead them to fall flat on their face.

]]> By: Media Watcher http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-2163 Media Watcher Fri, 17 Sep 2010 03:24:35 +0000 http://www.wallblog.co.uk/?p=3557#comment-2163 Just have a look at the Times on Alexa , the 6 month graph tells the story. They were a top 250 site now they just scrape in the top 2000 whilst the rest of the UK papers have all risen slightly. Just have a look at the Times on Alexa , the 6 month graph tells the story. They were a top 250 site now they just scrape in the top 2000 whilst the rest of the UK papers have all risen slightly.

]]> By: Paywall strategy failure – The Times today | The Wall Blog http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-1932 Paywall strategy failure – The Times today | The Wall Blog Tue, 31 Aug 2010 10:43:58 +0000 http://www.wallblog.co.uk/?p=3557#comment-1932 [...] NY Times  must be looking at the experience of The Times in London, which is according to rumour and gossip struggling to achieve paywall momentum. It is still offering its £1 trial offer for the first 30 days and [...] [...] NY Times  must be looking at the experience of The Times in London, which is according to rumour and gossip struggling to achieve paywall momentum. It is still offering its £1 trial offer for the first 30 days and [...]

]]> By: Plan for Sun and News of the World paywall recipe for disaster | The Wall Blog http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-1819 Plan for Sun and News of the World paywall recipe for disaster | The Wall Blog Fri, 20 Aug 2010 10:04:45 +0000 http://www.wallblog.co.uk/?p=3557#comment-1819 [...] Rupert Murdoch has paywalls on the brain. He was gifted one with the Wall Street Journal, which was already a success when he bought it. He implemented one at The Times on July 1st and traffic has since plummeted by more than two thirds. Early reports said that The Times website was a ghost town with no one subscribing. [...] [...] Rupert Murdoch has paywalls on the brain. He was gifted one with the Wall Street Journal, which was already a success when he bought it. He implemented one at The Times on July 1st and traffic has since plummeted by more than two thirds. Early reports said that The Times website was a ghost town with no one subscribing. [...]

]]> By: Times paywall is a “foolish experiment” that won’t last, says Wikipedia founder | The Wall Blog http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-1656 Times paywall is a “foolish experiment” that won’t last, says Wikipedia founder | The Wall Blog Tue, 10 Aug 2010 15:41:59 +0000 http://www.wallblog.co.uk/?p=3557#comment-1656 [...] No one is subscribing to The Times paywall – it is “an empty world” [...] [...] No one is subscribing to The Times paywall – it is “an empty world” [...]

]]> By: Murdoch: subscriber levels for The Times paywall are “strong” | The Wall Blog http://wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/comment-page-1/#comment-1528 Murdoch: subscriber levels for The Times paywall are “strong” | The Wall Blog Wed, 04 Aug 2010 15:09:28 +0000 http://www.wallblog.co.uk/?p=3557#comment-1528 [...] Last month sources quoted by US media columnist Michael Wolff said that no one was subscribing to The Times paywall. Wolff wrote: “My sources say that not only is nobody subscribing to the website, but subscribers to the paper itself—who have free access to the site—are not going beyond the registration page. It’s an empty world.” [...] [...] Last month sources quoted by US media columnist Michael Wolff said that no one was subscribing to The Times paywall. Wolff wrote: “My sources say that not only is nobody subscribing to the website, but subscribers to the paper itself—who have free access to the site—are not going beyond the registration page. It’s an empty world.” [...]

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