Twitter working to deliver real-time analytics
Twitter’s recent revelation that its new URL shortener will include analytics was greeted with huge enthusiasm. Now Twitter has given a bit more away, by saying that it is developing “large-scale real time analytics”.
The announcement by Twitter is relatively low key – posted on the engineering blog and explaining the relatively technical aspects of an open source database known as Apache Cassandra.
Initially Twitter had planned to use the Cassandra database to store tweets, but this plan has been dropped (in part due to the recent spate of outages).
Now, Twitter says: “Our analytics, operations and infrastructure teams are working on a system that uses cassandra for large-scale real time analytics for use both internally and externally.”
According to Read Write Web, Twitter has been playing down the significance of the development, but you can understand the excitement. Any brand or agency using Twitter in their marketing is really hungry for this data – although the fact that it is going to all be out in the open could make for some interesting situations with regard to how it is interpreted.
All Comments
Maybe they should work to sort out the API first? 75% of people use their service via 3rd parties and access has been terrible for 8 weeks at least. They really should have been able to handle the World Cup, its not like they didn’t know it was coming?!?
I know and they originally said the issues relating to site outages would last two weeks and it turned into more than four.
It is at the point when it is getting business critical.
Glad to hear this capability is finally going to be available from Twitter. In order to successfully run your Social Media Campaign, you’ve got to know what is and is not working.
When can we try it?
Brett Miller
http://www.customsoftwarebypreston.com/technologies
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