Monthly Archives: July 2010

Is Forrester right to recommend marketers hold off on “check-in” services?

The days when the global Twitter stream was devoid of derogatory remarks about Foursquare is now a thing of the past.  Even heavyweight Twitter users, many of whom naturally extol the virtues of all social media channels, seem to jump on the anti-Foursquare bandwagon with alarming alacrity.

That view is supported again this week by a report from Forrester that recommends marketers hold off on “check-in” services until they are more popular. Read More »

Paul Dacre blasts blogosophere as ignorant about PCC

The Angry Mr Paul DacreIf you follow a load of left-leaning London media types on Twitter, you’ll know that there’s not a lot of love for Daily Mail editor Paul Dacre.

And today it emerges that the feeling is mutual, with Dacre criticising the blogosphere, among others, not for criticisng the Daily Mail endlessly but for being ignorant about the Press Complaints Commission. Read More »

Google and the CIA invest in real-time real-time web monitoring and trend spotting firm

Wired has a very interesting piece that will likely raise the eyebrows of Google critics. It is investing in a real-time web monitoring and trend spotting start-up at the same time as the CIA. Read More »

News Corp looks at unit for tablet devices

CNBC is reporting that News Corporation is seriously considering establishing a unit to create subscription-based content for  applications on digital tablet devices such as the Apple iPad. Read More »

By focussing on sales we miss the point of the old spice guy

Anyone that uses social media or works in the digital space will have been hard pushed to miss the Old Spice Guy. A textbook example of an original idea that works across a variety of channels (adapted seamlessly to each medium), that has got everyone talking, and an assortment of ad and digital marketing execs feeling nearly as smug as the Old Spice Guy himself. Read More »

Do social networks have a freemium future?

freemiumHow to monetising social networks, and social media, is one of the biggest discussion points for entrepreneurs and marketing agencies operating in the space. Most aim to fund themselves through advertising models, but this is becoming more of a challenge. Facebook appears to be managing it and claims are that it turned a solid profit in 2009. But Bebo is set to close its doors after failing to find the scale needed for an ad funded model failed and with Myspace’s user base declining they could be next on the list. Read More »

Facebook Questions: will it hurt Google?

Facebook has unveiled the beta version of the product that some are predicting is going to hurt Google: Facebook Questions. Read More »

Syfy plans online spin-off of ‘Battlestar Galactica’ [Geek alert]

The Chicago Tribune has the scoop on the Syfy Channel’s plans to launch an online spin off of its critical success ‘Battlestar Galactica’ that tells the story of the young Admiral William Adama in the first Cylon War. Read More »

Brands still failing the Twitter test – little more conversation needed

A report out today says that 90% of people who use Twitter are real people, only 10% are brands, and that more than 80% of tweets barely mention brands. Read More »

Link Bait! How to Stand Out on Twitter

A couple of days ago, Jed Hallam wrote a (very good) post on The Wall called Social media monitoring: absolutely pointless.

Now if you’d read my post How To Spot a Twitter Idiot a few weeks ago, you’d know how to work out how successful clicks-wise that post was on Twitter. Read More »