Monthly Archives: June 2010

Tory MP’s Twitter account turns VERY anti-social

Tory MP Therese Coffey’s Twitter account has been exhibiting some rather phishy behaviour in the last two days – telling her 351 followers that “David Camerons wifes a slut…she dresses like a whore”. Read More »

Top Fortune 100 companies least likely to see social media as worthwhile investment

I think I’m meant to be amazed that the latest Social Media Influence report says that 41% of companies in the Fortune 100 don’t have anyone working for them whose job title indicates that they are in charge of social media – but I’m more surprised that the percentage of companies who DO have someone with this title is so high. Read More »

Pakistan investigates Mark Zuckerberg for blasphemy

Facebook chief Mark Zuckerberg is to be investigated for blasphemy in Pakistan following last month’s ban on the social networking site over the ‘Everybody Draw Mohammed Day!’ group. Read More »

Gatorade takes social media seriously with “mission control center”

PepsiCo brand Gatorade is taking its social media strategy very seriously indeed – so much so that it has built a mission control centre replete with screens beaming out brightly-coloured visualisations of what people are saying about it on the likes of Twitter. Read More »

Social Media White Paper

Pleasantly stunned by the reaction to my first post on the Wall Blog – including the hiding I got for a spelling mistake which will never happen again – I asked Gordon at Brand Republic if it’d be OK to share a social media story I wrote and published in February about how our team at Microsoft Advertising approaches interacting with customers, and potential customers, through social media marketing. Read More »

First promoted tweets turn up on Twitter

Promoted Tweets: US-centric Toy Story 3 plug

Twitter has rolled out its first “promoted tweet” and it has turned up, as predicted in some quarters, in the trending topics list, flagged up with a yellow square. Read More »

Arrington hints Techcrunch could be up for sale as five year itch bites

In a market where content has suddenly become hot again Techcrunch founder Michael Arrington suggested he could be ready to sell his massively successful five year old industry blog. Read More »

Creating socially awesome brands – follow the *Bear*

So, my girlfriend is eternally trying to get me to eat more healthily. As part of her fight against my KitKat addiction, she recently started slipping bags of granola into my work bag. And that’s where my love of *Bear* started. Read More »

Bebo sold for as little as $10m to venture capital firm

UPDATE 19:00 Reports are saying that AOL has found a buyer for its troubled social network site Bebo — the price is now said to be as little as $10m and the is reported to venture capital firm Criterion Capital Partners. Read More »

Really? Poll says quarter Of Times readers “likely to pay” online

A new poll has revealed that almost a quarter of Times Online users said they were likely or very likely to pay. A deeper look at the figures, however, reveals that they don’t hold much good news. Read More »