Monthly Archives: June 2010

Rolling Stone counts the online cost after rivals hijcakced McChrystal story

Rolling Stone magazine is still counting the cost this week of its scoop that became everyone else’s biggest story. The New York Times reports is reporting how Rolling Stone magazine failed to benefit from its story about General Stanley McChrystal last week after news websites, wires broadcasters and bloggers all took the story and ran with it. Read More »

Is the Facebook movie going to be terrible? Watch the trailer

To be fair it isn’t much to go on, but if the trailer for the Facebook movie (‘The Social Network’) is anything to go by then it is going to be one terrible film. Read More »

Daily Mail falls for iPhone recall tweet from fake Steve Jobs

It doesn’t get much more embarrassing. The Daily Mail has been caught out by the notorious fake Steve Jobs Twitter account and reported a tweet that Apple’s new iPhone 4 might have to be recalled as the real thing. Ouch. Read More »

P&G marketing chief admits he has to “deal with” power of Facebook

P&G’s marketing boss claimed that the scale of anti-pampers complaints made by parents concerned that Pampers nappies were giving their babies rashes was exaggerated because of the viral impact of Facebook. Read More »

Summer Reading List to Get More Digital

Engage! by Brian Solis

If the last books you read about the digital sector was Being Digital by Nicholas Negroponte, or Unleashing the Idea Virus by Seth Godin, then it is time to brush up on your knowledge with a summer reading list that will get you up to speed on what’s happening right now online. Read More »

Porn gold rush expected as .XXX domain gets the go ahead

The internet’s governing body has given the go ahead for the set up of the .xxx domain name…after rejecting it three years ago. It is set to be huge. No pun intended with as many as one million sites set to be registered. Do we really need it? Read More »

Tumblr on the rise as media brands like New York Times set up shop

The New York Times is getting on the Tumblr bandwagon. No news of what it will do, but its use of it points to a trend among big media brands, which are all starting to pay attention to the blogging service. Read More »

Use of social media to rise as Osborne plans massive cull of government websites

George ‘Spending Cuts’ Osbourne is now turning his eye on government web services, with reports that as many as 75% of them could end up being closed. Read More »

Twitter settles with FTC over celebrity hacking incidents

Twitter has settled with the Federal Trade Commission over charges that it deceived consumers by allowing hackers to take control over a small number of accounts including that of Barrack Obama due to a security loop hole. Read More »

JD Sports campaign turns 900,000 visitors into 180,000 sign-ups

Campaign: not a new concept but delivered results

I remember not quite when it used to be all fields around here, but when there weren’t many teenagers on Facebook. Now it seems that if you’re going to pitch any kind of marketing/advertising/PR campaign aimed at teenagers and you don’t have a Facebook strategy … well, it would be like not having a MySpace element to a campaign in 2006. Yes. THAT BAD. Read More »