Tumblr on the rise as media brands like New York Times set up shop
The New York Times is getting on the Tumblr bandwagon. No news of what it will do, but its use of it points to a trend among big media brands, which are all starting to pay attention to the blogging service.
The The New Yorker and Newsweek also have their own Tumblr pages as has The Huffington Post . The Atlantic also looks to be readying a Tumblr as well theatlantic.tumblr.com.
So far all the New York Times has posted on its Tumblr page is a “coming soon” announcement. Its going to be very interesting to see what it does with the space and what content it pulls out from the newspaper site.
In an interview with MediaShift in November, Jennifer Preston the paper’s social media editor, said: “We’re going to be doing something interesting very soon with Tumblr. The really fun part of this whole moment is that you can really play in the space and have fun and figure out what works. And if it doesn’t work, that’s okay, you can try something else.”
I like what Newsweek does with its mix of quotes, images and videos. The New Yorker does something very similar. The New York Observer speculates that the New York Times may use the page as a personal diary “taking the voice of one editor (like Newsweek’s Mark Coatney). Or maybe it will become a sort of unofficial publicity page where The Times snipes back at its critics — a sort of anti-public editor blogspace”.
This is all in keeping with the term people talk about when referring to Tumblr (and Twitter) which is light blogging. Anyone else seen any good Tumblr examples?
All Comments
Here’s a local one I like!
http://kipsbay.tumblr.com/
I like the look and feel…very visual…and the content is local with broader themes. The NYT could learn something if they checked out this blog:)
Thanks Rhonda will check that out.
[...] This post was mentioned on Twitter by BrandRepublic, Gordon MacMillan, The Pixie, haydens30, Didi and others. Didi said: RT @BrandRepublic: Tumblr on the rise as media brands like New York Times set up shop http://fwd4.me/UPc [...]
[...] This post was mentioned on Twitter by . said: [...]
[...] Future of Location Google’s Bots Understand Code 5 Cool Non-Profit Uses of Location-Based Tech Tumblr on the rise as media brands like New York Times set up shop Foursquare poised to get new VC funding Google remotely wipes apps off Android phones [...]
[...] Tumblr on the rise as media brands like New York Times set up shop – The Wall Blog "The New York Times is getting on the Tumblr bandwagon. No news of what it will do, but its use of it points to a trend among big media brands, which are all starting to pay attention to the blogging service." (tags: internet socialmedia blogging microblogging tumblelogs newspapers newspapersites nyt) [...]
[...] away this year and as Time notes it is having a breakout year. Well worth of more investigation. High profile Tumblr implementations like Newsweek are cited, but as Time says “the site works just fine for the casual user too. With a variety [...]
[...] The use of Tumblr is another indication if you needed one of how media brands are using the blogging platform to drive traffic. Last year Time named Tumblr as one of its top five social media sites and manymedia brands last year went big for Tumblr with others looking at it such as The New York Times. [...]
[...] back when (okay so last June) there was, and still is, considerable buzz about Tumblr particularly among the media brands that were turning to it. There was talk that The New York Times was also getting on the Tumblr [...]