http://wallblog.co.uk/2010/06/17/gatorade-takes-social-media-seriously-with-mission-control-center/ Social, marketing, media : blogged Wed, 23 May 2012 11:58:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://wallblog.co.uk/2010/06/17/gatorade-takes-social-media-seriously-with-mission-control-center/comment-page-1/#comment-748 Top Fortune 100 companies least likely to see prioritise social media as worth while investment | The Wall Blog Fri, 18 Jun 2010 09:54:03 +0000 http://www.wallblog.co.uk/?p=2656#comment-748 [...] What’s interesting is that while only 59% have hired a social media specialist someone 79% of Fortune Global 100 firms have at least one type of social media channel (Twitter feed, Facebook presence, YouTube channel or corporate blog), which is usually being managed by someone in PR or marketing or even IT and often not very well. Compared that to The Gatorade story we ran yesterday with its Social Media Command Center. [...] [...] What’s interesting is that while only 59% have hired a social media specialist someone 79% of Fortune Global 100 firms have at least one type of social media channel (Twitter feed, Facebook presence, YouTube channel or corporate blog), which is usually being managed by someone in PR or marketing or even IT and often not very well. Compared that to The Gatorade story we ran yesterday with its Social Media Command Center. [...]

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