Comments on: FMCG brands not even sure they should be in social media http://wallblog.co.uk/2010/06/11/fmcg-brands-not-even-sure-they-should-be-in-social-media/ Social, marketing, media : blogged Thu, 09 Feb 2012 23:04:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Lucy Hardicre http://wallblog.co.uk/2010/06/11/fmcg-brands-not-even-sure-they-should-be-in-social-media/comment-page-1/#comment-13951 Lucy Hardicre Tue, 04 Oct 2011 12:45:21 +0000 http://www.wallblog.co.uk/?p=2461#comment-13951 "the digital revolution “is probably as profound as the advent of television but way more complex” because of that mash of social networking, search, shopping, video on demand and websites." I agree with this statement, and appreciate the honesty of Brennan in this article. FMCG will have to engage properly with digital media though, as I think it is likely to continue to grow in prominence and will continue to affect the FMCG industry. “the digital revolution “is probably as profound as the advent of television but way more complex” because of that mash of social networking, search, shopping, video on demand and websites.”

I agree with this statement, and appreciate the honesty of Brennan in this article. FMCG will have to engage properly with digital media though, as I think it is likely to continue to grow in prominence and will continue to affect the FMCG industry.

]]> By: Case Study Crunch: FMCG Social Media Case Studies « The Cube http://wallblog.co.uk/2010/06/11/fmcg-brands-not-even-sure-they-should-be-in-social-media/comment-page-1/#comment-819 Case Study Crunch: FMCG Social Media Case Studies « The Cube Wed, 23 Jun 2010 10:45:55 +0000 http://www.wallblog.co.uk/?p=2461#comment-819 [...] approach’ to social media and digital marketing) and Gordon MacMillan’s FMCG brands not even sure they should be in social media, which also explores Brennan’s skepticism towards the yet-to-evolve state of social media [...] [...] approach’ to social media and digital marketing) and Gordon MacMillan’s FMCG brands not even sure they should be in social media, which also explores Brennan’s skepticism towards the yet-to-evolve state of social media [...]

]]> By: David Vawter http://wallblog.co.uk/2010/06/11/fmcg-brands-not-even-sure-they-should-be-in-social-media/comment-page-1/#comment-662 David Vawter Fri, 11 Jun 2010 13:55:19 +0000 http://www.wallblog.co.uk/?p=2461#comment-662 Refreshing honesty from someone on the front lines with a real budget and responsibility to drive real results. His comment that "agencies should invest" in digital is provocative. But how can we invest when our fees are continually slashed and marketers (FMCG clients included) refuse to understand that digital/social doesn't mean "free?" What agencies MUST do is a much better job of educating clients about the process of creating and producing digital content, and the associated cost. Refreshing honesty from someone on the front lines with a real budget and responsibility to drive real results. His comment that “agencies should invest” in digital is provocative. But how can we invest when our fees are continually slashed and marketers (FMCG clients included) refuse to understand that digital/social doesn’t mean “free?” What agencies MUST do is a much better job of educating clients about the process of creating and producing digital content, and the associated cost.

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