If you wanted to know how much the digital world has changed in the last decade then you need not look much further than this as Apple yesterday surpassed Microsoft as the world’s most valuable technology company. Read More »
It took him long enough didn’t it? Hopefully now that Facebook founder Mark Zuckerberg has responded to user concerns over the use of their private data via a blog and an online video and made the changes to the social media site’s privacy settings we can move on. Read More »
Day two dawned….and with it another migration back to the Palais. Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importan […]
The ‘Not so secret life of an e-commerce entrepreneur’ continues… What has the Statue of Liberty got in common with Kickstarter? Well in 1885 cash from more than 120,000 civic-minded Americans helped New York build the pedestal for the Statue of Liberty. That makes it the first record of ‘crowdfunding’ – comfortably beating Kickstarter by nearly 130 years. R […]
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people. Read more on Social Brands: Part Five – Chan […]
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens. Read more on Chronicles of Cannes – The Arrival… […]
The photograph of two teenage girls recreating a Cara Delevignge-style funny face on Snapchat’s homepage gives a good indication of where this buzzy new app see their audience. For the uninitiated, or those no longer in the sixth form, the app works by allowing smart phone photos or videos to be sent to groups or individuals, with the images then self-deleti […]
It’s 2013. Companies like Scanadu are building the real-life medical tricorder once imagined in Star Trek; Virgin Galactic is on the verge of sending people into space for their holidays (beats Magaluf); and my company now makes 3.4 billion real-time decisions every day on the web. An inconceivable feat ten years ago. Read more on Attribution modelling is fa […]
It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post… Read […]
The opening of the new Rembrandt museum in Holland does not automatically make you think social media and flash mob but it did to sponsors ING with great effect! Read more on Rembrandt shows how to use social content to engage… […]
Brands today understand the importance of using data to tailor their messages and to reach their key target audiences, so it would be reasonable to assume that TV and its ‘shotgun’ approach to advertising is becoming less appealing. Indeed, the IAB announced in 2009 that online advertising spending in the UK had overtaken TV advertising for the first time in […]
Telefonica Digital has recently announced it will be the headline sponsor for the Festival of Media LatAm in September. This is a key regional advertising event and, as one of the leading mobile marketing companies in the region, we are excited to support it. Read more on Mobile marketing set to explode in Latin America… […]
The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change.
From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.