Comments on: Virgin America says ROI is there for Twitter’s promoted tweets

By: Twitter plans to have hundreds advertisers using promoted tweets by Q4 | The Wall Blog

Thu, 11 Nov 2010 18:01:14 +0000

[...] that so far has five on board including NBC Universal-owned Bravo, Starbucks, Sony, Red Bull and Virgin America, which last week gave the thumbs up to Twitter’s new promoted tweets programme after it proved a major hit in helping the airline [...]

By: Twitter is selling Promoted Tweets for upwards of $100k | The Wall Blog

Twitter is selling Promoted Tweets for upwards of $100k | The Wall Blog — Mon, 27 Sep 2010 11:11:55 +0000

[...] is how many of these potential advertisers will be back? Some like Virgin America sang the praises of promoted tweets, but the WSJ says that other advertisers including Best Buy and PepsiCo, which tested out [...]

By: Twitter has revenues in sights as it builds sales team with senior hires from Facebook and Yelp | The Wall Blog

Tue, 10 Aug 2010 08:32:16 +0000

[...] using Twitter’s promoted tweets programme helped its offer to launch its expansion to Toronto sell out in three hours — “without the support of traditional advertising”. With Coughlin and Levy on-board Twitter will be looking to have a strong fourth quarter as its [...]

By: links for 2010-05-10 « Digital Stuffing

links for 2010-05-10 « Digital Stuffing — Mon, 10 May 2010 23:01:36 +0000

[...] Virgin America says ROI is there for Twitter’s promoted tweets | The Wall Blog Porter Gale, Virgin’s vice president, marketing, said that using Twitter the offer sold out in three hours. In the process it also added 12,000 followers – leaping to 76,531 – and helped Virgin America record its fifth-highest sales day in its history. (tags: twitter roi) [...]

By: Gordon MacMillan

Gordon MacMillan — Mon, 10 May 2010 13:13:30 +0000

Dean you might be right, but they certainly ensured that all those seats were filled. You can’t always do that.

It is going to be interesting Ben to see different approaches emerge. Location based stuff can always be very powerful, but it could be anything with an offer possibly, which could open interesting opportunities for retailers maybe.

By: Ben Randolph

Ben Randolph — Mon, 10 May 2010 12:59:25 +0000

I think in theory sponsored Tweets can work. But I really think you should look at it only from a location-specific strategy.

By: dean collins

dean collins — Mon, 10 May 2010 12:40:20 +0000

Ok, so i hope in that ROI calculation they took into account the cost to them of the 500 seats at 50% off.

Somehow i think they didn’t.

Cheers,
Dean Collins
http://www.Cognation.net