Boobquake – The power of the people
I was listening to a Canadian radio station the other day when I heard about the creation of Boobquake. Started by Jen McCreight a US blogger in response to Hojatoleslam Kazem Sedighi an Iranian Cleric how was quoted as saying that immodestly dressed women caused earthquakes. Jen’s idea was to get as many women as possible to dress immodestly on the same day and then track if this caused any noticeable difference to the number of earthquakes around the world.
Without any corporate backing or marketing money, Jen’s facebook page for the boobquake event currently stands at over 78,500 fans in less than a few days.
By itself, this is some achievement but combined with other case studies it adds more proof the power of social media.
The original comments made by Hojatoleslam Kazem Sedighi were covered by a large chunk of the traditional media included the Guardian and the Telegraph and yet where was the mainstream media coverage of any response to it.
This is were social media comes in, imagine instead of an Iranian cleric it was a brand and imagine that brand made a comment people didn’t like. Before social media, mainstream media would ignore any response to that comment more often than not.
However, with the power social media can now wield, to gather and galvanise groups of people it is now very hard to ignore, just ask the Daily mail, or Nestle or even David Cameron. It is more important then ever for brands to not only choose what they say and when they say it but also to know what are people are saying about them.
To put your in the sand won’t work anymore, and to ignore social media you are not only ignoring a missed chance to connect with and potentially sell to your customers you may also be missing an attack which could cost you some serious money.
And just so you know immodestly dressed women don’t cause earthquakes.