Facebook takes ever greater share of brand advertising spend
TBI Research has put out some really interesting figures on how Facebook is gaining an increasing share of what major brands are spending online and it is doing it at the expense of Yahoo!, AOL, and MSN. The portals are really getting it.
Not only that, but the amounts advertisers are spending on Facebook are steadily rising also. “Reach Blocks” on Facebook, the equivalent of homepage takeovers, now cost “almost as much as a basic homepage takeover on Yahoo and MSN”. Read More


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