Daily Archives: 15 April, 2010

Facebook takes ever greater share of brand advertising spend

TBI Research has put out some really interesting figures on how Facebook is gaining an increasing share of what major brands are spending online and it is doing it at the expense of Yahoo!, AOL, and MSN. The portals are really getting it.

Not only that, but the amounts advertisers are spending on Facebook are steadily rising also.  “Reach Blocks” on Facebook, the equivalent of homepage takeovers, now cost “almost as much as a basic homepage takeover on Yahoo and MSN”.    Read More »

Twitter execs in hotseat at Chirp conference

Third party developers got a chance fire questions at Twitter brass yesterday during the @Chirp conference, a week after the website ruffled some feathers when it announced it would be side-stepping many independent developers to launch some of its own apps.

Twitter has long thrived on third party developers, who created immensely popular desktop and mobile clients like TweetDeck and UberTwitter, among others.

Developers were confused over Twitter’s announcement last week Read More »

Twitter has 105m registered users – how many are active?

Lots of coverage and numbers coming out of Twitter’s first development conference Chrip, the big one being that Twitter has 105 million registered users, but no word on how many of those are active.

Biz Stone told the audience that Twitter has 105,779,710 registered users – but what we really want to know is how many of these active tweet and tweet more than you know three or four times if at all?

The 105 million figure is a lot more than the best guesstimates that were floating around the web that put the figure at 60 million. Read More »