Shocking as it is David Cameron has been shown in a positive light after Labour’s create your own ad competition gifted one to the Tories who were able to turn the depiction of their leader as 80s throwback DCI Gene Hunt on its head. Fair play to them.

The poster and the line are good. No doubt about it, but so was what the Tories were able to do with it. The original poster replaces DCI Gene Hunt’s head from ‘Ashes to Ashes’ with that of Cameron’s. You could on the surface see why it might work. Hunt first from the excellent ‘Life of Mars’ and then in the not so great ‘Ashes’ is a boozy male chauvinist pig with a flashy car from the decade of social conflict and deep divide.