Daily Archives: 31 March, 2010

Twitter goes for first time users with homepage tweak

Twitter, it’s more than just tweets. That’s the message the microblogging website issued today with the launch of a new homepage, aimed at snaring first time users into its web, while clearing up any misconception about what Twitter can offer users.

Well, it’s all about content: the photos and videos, comments and quips. First time visitors will now be greeted with links showing brands and celebrities presently using the website as well as a ‘top tweets’ section, which shouldn’t be confused with ‘trending topics’. Read More »

Yahoo! battles ‘innovation dilemma’ as traffic falls flat

Talk about bad news for Yahoo. Silicon Valley Insider claims that traffic and revenue growth at Yahoo! is “flat” and the internet-giant turned media-company needs to resolve “a fundamental innovator’s dilemma” before it can move ahead.

Silicon Alley Insider is reporting that flat traffic, flat revenues, and increasingly limited growth opportunities at Yahoo! could present a problem, especially if the company is unable fund innovation to help it steer through the constantly changing digital landscape.

Display advertising on Yahoo.com and its other media websites remains the company’s bread and butter revenue source, but that may not always be the case. The Silicon Valley source sees the internet “on a verge of tectonic shift” and that “the [web] page as a dominant paradigm is going away”. Read More »

CNN remains online leader as ratings suffer

Ratings at CNN are down. Way down, as prominent news hosts Larry King and Anderson Cooper saw their viewership figures nearly halved from the same time last year, according the New York Times.

First quarter television ratings found that CNN was trumped by its right-wing rivals at Fox News, which is actually boasting its best quarter ever (building on its best year ever in 2009), as viewers and advertising dollars flow towards political pundits Glenn Beck, which doubled it’s viewers from last year, and Bill O’Reilly, who remains Fox News’ biggest draw with 3.65m tuning in during prime time.

CNN finished 2009 behind MSNBC in prime-time ratings as well, the first time CNN has ever trailed a competitor other than the Fox News over a full calendar year.

But do the numbers tell the whole story? CNN remains the out and out leader online as the 18th most trafficked website in the US, compared to Fox News at 38. CNN has nearly 3m followers on Twitter, while Fox News has just 150,000.

MSNBC, whose website ranks far behind both CNN and Fox News at number 722 in the US has more than 1.6m followers on it’s @breakingnews Twitter feed.

The online numbers show an opportunity for both CNN and MSNBC to expand their audiences through non-traditional means, but the question remains, as always, whether advertisers will follow or not.

How to make games on Twitter

Both gaming and Twitter are massive growth areas in the media sphere, so the idea of games within Twitter is media gold-dust. To get an insight into what’s being done and what’s possible, I wrote up some notes from a SXSW panel talk on the subject, and provided a list of examples of what’s possible (and what’s not!)

The different types of Twitter game – There are 3 different potential types of Twitter game, each based around using different facets (both technical and conceptual) of the Twitter platform:

Broadcast: using Twitter as a broadcast mechanism – i.e. not necessarily using any functionality per-se, but pinging data across it

Platform: using Twitter’s functionality as the core to the gaming experience

Twitterverse: using Twitter’s data / API’s to build games around

Examples of different types of games
Broadcast: Gowalla and foursquare are both great examples of broadcast games, and both incidentally are geo-based games, using Twitter as a way of broadcasting a person’s status.

Platform: there are a couple of different types of Twitter platform game: mini-game (casual) Twivial is a simple quiz based game, where you follow the Twivial bot and at select times during the day you have to answer questions. There’s also a similar quiz based game called Twitbrain. Beat My Tweet is Twitter meets Countdown, as it’s a word scramble game where you have to reply against the clock.

MMO (massively multiple online game) Spy master and 140 Mafia (are good examples of MMO style Twitter games. An interesting feature of both of these is that they provide incentives to “tweet out” during the game – to promote virality. Other examples include King of Pop and 140 blood family – a bizarrely popular game based around vampirism which was previously banned from Facebook.

Twitterverse: these generally much richer types of Twitter game, making the most of Twitter’s information streams for its API. Examples include:

Twirdie: a word-linked search based game using golf as its gaming analogy, in which you enter a word in to the search bar to control the type of (golf) shot you want to play. The more popular the word, the further your shot will go. I love this game!

Backchatter: a game mainly designed for conferences in which you place bets on which words you think are going to be most frequently tweeted about. You pick 3 words before the conference talk starts (based around a #tag), and then you get points according to a balance of frequency and popularity i.e. the more people bet on a word, the less points you get. So for example, if you’re in a games conference – and you pick the word “game” then although it might be tweeted frequently, you won’t necessarily get more points as more people may have picked it (if that makes sense!)

Notes on tools for making Twitter games
When looking at building a Twitter game, there are a few core things to take into consideration which will effect functionality:

Search
Search API: by term / @name / #tag Rest API: by Direct Messages / Friends and followers

Social network graphs
Characteristics you can look at and use are social graphs characteristics including:  nodes, edges, centrality and betweenness.

Request whitelisting
To ensure you can make as many calls to the Twitter API as possible, you need to request “whitelisting” from Twitter which ups access to the API to 20,000 an hour – rather than the standard 150 calls.

So there you go – some practical and example based ideas of how to make games on Twitter!