The simple pleasure of Sandy Balls
This is possibly the ultimate in accidental virals. So the story goes – nice Hampshire Centre Parks wanna-be holiday resort “Sandy Balls” decides they want to advertise their wares on TV. They get a local agency to create their ad – pitched (no doubt) as a mix-between Baz Luhrmann’s Australia and the Sound of Music. The CEO of Sandy Balls takes the bait and goes for the treatment. It’s what he’s always wanted – TV fame at last for his beloved holiday park.
Several thousands of pounds (and takes) later, local ad agency delivers a beauty of a film. Overwhelmed by the Luhrmann-esque results, the Sandy Balls’ PR agency pitches to “seed” the film on YouTube and make Sandy Balls “famous”. And they do. On Failblog. In America. Amongst 15 yearolds (and me) who find the name Sandy Balls delivered in clipped English tones so fricking hilarious they send it to their whole address book racking up 10′s of thousands of YouTube views . . .
And you know what, I love it. It’s a truly great piece of work, and having enjoyed it on the small (laptop) screen can’t wait to enjoy the simple pleasures of Sandy Balls for myself . . .
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Sandy Balls, for simple pleasures?
Never a truer word spoken me thinks. I just hope they can live up to that bold claim…
Have I read this article correctly? It must be a joke “Sandy Balls”!!
Living near the beach in Australia, I get sandy balls all the time and it’s not pleasant experience.