Long awaited changes at the top of McCann. Congrats are due to Nick Brien for being at the front of the jostling queue to take over from the immutable John Dooner, who has finally announced his retirement after 40 years in the business.
Daily Archives: Thursday, January 21, 2010
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- Digital Capability Director: Global Consultancy, Brand Learning, Kingston Upon Thames (City/Town), London (Greater)
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- Tinder, Black Friday and the bulletproof power of platformsThe Black Friday bun fight awaits. Yet, beyond the stores, there's an interesting platform-based issue shaping up, says Jon Wilkins, chairman of Karmarama.
- McLaren boss: I was like a surrogate father to Lewis HamiltonRon Dennis, chairman and CEO of McLaren Group said he acted like a "surrogate father" to racing superstar Lewis Hamilton, assisting him to superstardom by funding his career.
- Benetton to donate proceeds from orange dress to UN Women gender equality driveBenetton is marking today's (25 November) UN International Day for the Elimination of Violence against Women with a campaign focused on equal opportunities and the sale of an orange dress, the proceeds of which will go to UN Women.
- Atom founder: we will be the world's first telepathic brandAnthony Thomson the founder of online-only bank Atom said the brand will be "telepathic" in its prediction of customer needs, offering up solutions to problems before they are even considered.
- Superdry shuts down social media activity ahead of Idris Elba tie-upSuperdry and Idris Elba have hooked up for a digital campaign promoting the UK fashion brand's and British actor's autumn/winter menswear collection, which launches tomorrow (26 November).
- The Black Friday shopper vs the Boxing Day and New Yearâs Day sales shopperThe advent of Black Friday and Cyber Monday has fundamentally changed both the retail calendar and consumer demand in the run up to Christmas. A few years ago, the festive calendar followed a familiar pattern, with the Christmas peak being the time of the year retailers would make their greatest profits, driven by stronger consumer […]
- 5 social trends you need to know for 2016Hot Cherryâs Harry Cymbler offers his guide to the year ahead. Pay attention, his predictions for this year were pretty sound. 1. The Uberisation of service industries What it is: Platforms that create two-way rating relationship between businesses and consumers which allow brands including Uber to rate you as a customer, and vice versa. Read […]
- The Daily Poke: Good old fashioned sodaYou might think that soft drinks brands always jostle to own the newest, trendiest flavours. (Matcha is big for 2016, apparently. Want to try? No?) But, for their next offering, PepsiCo is taking inspiration from the 19th Century. Read more on The Daily Poke: Good old fashioned sodaâŚ
- Hey publishers, letâs stop the metric inflation bullshitA few weeks ago Buzzfeed CEO Jonah Peretti published an internal memo to staff giving an update on the direction of one of the most important media businesses of our time, or in his own words, a âcross-platform global networkâ. Read more on Hey publishers, letâs stop the metric inflation bullshitâŚ
- Talk like the Egyptians? The rise of the emojiSo âFace, with Tears of Joyâ is the first image to be anointed Word of The Year. Is the rise of the emojis now complete, or does this represent another step towards a world where all of our communications are wholly or mostly, image based? Read more on Talk like the Egyptians? The rise of […]
- The Daily Poke: Act naturalIf you buy stuff from The North Face, you probably prefer lush woodland and craggy coasts to crowded clothes shops. Which is why the new flagship store on Londonâs Regent Street is so great. The space includes âsky windowsâ, digital skylights that change according to the weather, as well as giant tree trunks reaching all […]