Celebrating the Heroes of the Mobile Screen

This Monday the world’s leading contributors to mobile technology will gather at the BFI Southbank to celebrate an industry that is transforming how we connect with each other, access the Internet and entertain ourselves with the Heroes of the Mobile Screen event, in conjunction with Mobile Monday.

 

The event invites industry gurus, along with total newbies to mobile to join several hundred attendants in a fully packed day of insightful discussions, and special insight to the minds of a group of teenagers who will be taking centre stage to share their thoughts on how they use mobile phones. Expect plenty of opportunity to learn about what the future may hold for the little devices that most everyone carries, and for whom many report that they just can’t leave home without their mobile phone.

Nothing more than communications devices? Or are mobile phones truly our heroes? Think about it — in many cases mobile phones are re-shaping the world as we know it, by helping people in developing nations cross the digital divide, by saving countless lives when they are used to phone emergency services in accidents, or becoming the tool for voices sharing reports from war torn nations and places of political unrest.

The line up of heroes from the mobile industry for the day includes:

 
-Kei Shimada, who is flying in from Tokyo and will be opening the day and sharing lessons from the mobile world in Japan.
 
-VentureBeat editor Matthäus Krzykowski will be grilling the likes of Google,
Microsoft, Blackberry and WIN and finding out what’s making money and
what are the secrets of success.
 
-Doug Richard from the School for StartUps will be questioning
where the investment is going and what investors are looking for in
their mobile investments.
 
-JP Rangaswami and Kevin Marks are giving a joint keynote telling
us where technology is headed and what that means for us as consumers,
brands and businesses.
 
-Calum Murray from Kemp Little LLP is heading up a panel exploring
the implications of social media and location technology. What are the
business models? What are the privacy implications? How does this
change the game?
 
-Graham Brown from Mobile Youth will open the afternoon with new research into what teens want from brands.
 
-Julia Shalet and her six teenage heroes will take the stage, offering insight into real teenagers, live on stage. And not only
that, they’ll be pitched six mobile products, applications, services
or concepts and they’ll give us their honest feedback – the good, the
bad and the ugly.
 
-Belinda Parmar will share new
research into what women want in mobile followed by Julie Strawson who
will be sharing new insight into consumer perceptions of brand and
image in mobile marketing and mobile commerce and what we should do
about it.
 
-Paul Berney, from the Mobile Marketing
Association will lead a panel session exploring mobile marketing and
advertising – what’s working, what’s not and what’s next.
 
Find out more about the day’s speakers at: http://mobileheroes.net/speakers and the conference’s agenda can be found at: http://mobileheroes.net/programme
 
Book your tickets here.
 
“We
have a varied agenda which should appeal whether you are
immersed in the mobile industry or whether you work in marketing, media
or web 2.0 and need to include mobile as part of what you do. It’s an
action-packed day and we think there’s something for everyone which
makes the £99 ticket great value for money,” said Helen Keegan, one of the event’s organizers, head of Beep Marketing and a blogger.

 

 

And bring your old mobile phones to the event to give to the World Film Collective!

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World Film Collective workshop image Heroes of the Mobile Screen has teamed up with the World Film Collective for the conference.
They’re doing great work, all over the world, running film making
workshops for disadvantaged youth using recycled cameraphones.

 
Give your old,
but working mobile phones at the event. Just bring your old phones and
chargers with you on the day and they’ll be put to good use.

 

 

Hurray for the heroes that are behind the little device that I can’t leave home without,

-Lisa