Monthly Archives: August 2009

Digital media and the idiocy of the big number

Delivering the keynote lecture at the Edinburgh TV Festival, Newscorp Europe and Asia boss James Murdoch came out with a good soundbite, namely that we have “analogue attitudes in a digital age.” Murdoch
was obviously talking about TV and his speech involved taking aim at
the publicly funded BBC in particular, but it’s a nice line to describe
a lot of what goes on in this space. Take our continued obsession with
the big number for example.

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The end of the beginning for Google’s Content Network?

Amidst all the excited talk of Spotify iPhone apps and Apple tablet devices this week you just might have missed some interesting news from our friends at Google (and no, I’m not referring to the fire in their London office)…

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My World is Pink

Its official. Ladies, get your pink handbags out. The new ad from PC World and Dell is officially the most patronising ever. It starts with the line

“My world is fashion. I just have to colour co-ordinate everything. Even my laptop. That’s why I love the new Dell laptop.”

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3am and everyones asleep

On from the launch of the relatively impressive if not entirely unique Mirror Football website earlier this month,recentlylaunched isthe digital version of the “famous3am Girls– Trinity Mirror’s latest attempt at a vertical for which they possibly hope to charge in the foreseeable future in order to help stave off the UK’s largest newspaper publisher’s plummeting share price avoid laying off more journalists and closing down more newspapers:

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Baby Geek

If Microsoft can do it then I can go one better: My three year old son is reviewing the latest touch-screen laptop sent to me by HP: The HP Touchsmart TX2. I had reservations about a touch smart screen as why would you need a touch screen on a laptop when you have a keyboard, but my son really loved it. So did his favourite toy Serena…

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Shopping cart abandonment emails

According to a study by my favourite research hub Marketing Sherpa, shopping carts abandonment rates are at around 59% (at the time of the study). This doesn’t come as a surprise to us in the business of Ecommerce but it is staggering how high the numbers are. Even a small decrease in this number could mean a huge increase in revenues.

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It is as if the whole of Birmingham suddenly stopped reading newspapers

Paidcontent summarises the latest ABC newspaper circulation figures from the UK (US and Australian comparisons follow below) in a single paragraph. All
you need to know, says Paidcontent’s Patrick Smith, is that 465,895
less national newspaper copies were being sold – and given away – in
July 2009 compared to July 2008.

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Are you PCI compliant?

Ok, so it’s a bit of a dull subject, so i’ll keep it brief, but it’s a very serious one for anyone that’s transacting online:

For those not aware, PCI DSS stands for the ‘Payment Card Industry Security Standard’. It was set up by Visa and Mastercard and compliance ensures the security and protection of sensitive customer information (like credit cards).

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An email, by proxy

I started to write a blog post yesterday about the ethics of signing an eCRM email personally, even though the signer would have been on holiday at the time of broadcast. It was an interesting question, scuppered a little by the vagueness of the ethical dilemma, and thoroughly undermined by the fact I’m off on holiday myself later today with no guarantee it would be published before I go.

This week I read about a new service that’s caused a bit of a stir, that will send emails on your behalf to loved ones after your demise. Very little different to what a Will can do, though I suppose more easily distributed and less focused on a fusty solicitor’s office and family tantrums, and more to do with being able to say things in death not possible due to location, fear or convention in life. In the meantime you can also, of course, have someone pretend to be you on your behalf – though a big brand hiring a PR company to write the CEO’s blog is clearly beyond the pale (and doesn’t achieve the Groundswell thing anyway). It’s much, much more effective and engaging to just be yourself, something which, for example, Jane Fonda does so disarmingly on her blog.

Next week it will be Natalie pushing the button on Underwired’s monthly news email (so if you want to read a few thoughts on the Payment-by-Results zeitgeist then drop her an email to join the list – And then of course while I’m away I’ll be vicariously sending correspondents my out of office autoreply… the realisation of which finally spiked yesterday’s blog draft.

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Forget Twitter it’s Google Facebook are after

With the $50million purchase of Friendfeed, Facebook has
just bought itselfs a seat at one of the hottest tables on the internet – real
time search. Friendfeed arguably has better technology then anyone else right
now for real time and it is this and the talent pool Friendfeed has are the big
prize here.

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