This week the mobile browser Skyfire released it’s long awaited 1.0 version, for use with smartphones, taking the company out of a hugely successful beta period that has seen 1 million people downoad the free service.
Daily Archives: Thursday, May 28, 2009
My WARC conference presentation stressed that the best way to market
to women is to be inclusive rather than to simply overtly exclude men.
Nevertheless, most marketing activities aimed at women do so simply by
shutting-out the other gender. It’s a mirror-image of the current
marketing worst-practice. Della, the new netbook sales portal from dell
is a pastel-pink feminized counterpart to the unapologetically
ultra-masculine Dell.com. It’s a perfect example of the current trend
of exclusion marketing.