Ad creatives have been pilfering creative ideas for years, however in the age of the internet creative pick-pocketing is both more tempting and easier to uncover.

Last year I wrote a blog piece about Fiat stealing a corking cult internet clip and turning it into a long running TV ad.   Well, having spotted “the Palindromic sketch” on B3TA last week, I’m taking bets on when we’ll be seeing a similar palindrome-based ad creative hitting our TV screens.  I’m guessing in the next 6 months – any sooner anyone????