Not to sound like a broken record or a teen following trends, but Facebook is totally heading down the same path as the likes of MySpace in my opinion.
The new layout sets the path for more paid advertising both on the homepage and profile page, removes any white space that the previous version had & has even gone to the extent of removing elements that allowed one to easily customize what they see. Too take it even one step further downward I would love to know who is concepting for the platform now. Functionality on your profile page below each of the “commercial” banners, allows one to skip forward and see another banner. I mean, are we developing for the 1990’s or are we moving forward…? Thumbs up, down and skip on a banner?