The future of the social web

You’re going to be bombarded with lots of buzzwords in this post – don’t be put off. By the end, you’ll have a vision of the future of the web you never thought possible. Let’s start with Alisa Leonard-Hansen‘s presentation explaining portable social graphs:

Now, let’s move on to Jesse Pickard and Shiv Singh‘s presentation imagining their potential, using the example of Facebook Connect:

They gives us a glimpse of what the next few years will bring in terms of the whole web becoming social. To quote Charlene Li:

in the future, social networks will be like air. They will be anywhere and everywhere we need and want them to be

We’ve already implemented Facebook Connect on our site, allowing you to use your Facebook identity to log-on and post comments and for your Facebook friends to get told about those comments in their news feeds (when Gawker Media did this, user registrations were up by 45% and comments up by 16% compared to the previous week).

To really begin to see the potential for yourself, have a look at how The Insider is using it, JC Penney’s recent Beware of the Doghouse campaign or the early efforts from Vimeo, Brightkite and Eventbrite.

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  • Andrew McCormick

    “In the future, social networks will be like air. They will be anywhere and everywhere we need and want them to be.”

    Let’s not get carried away here. Air is fundamental to life. Social networks are not. Useful? Yes. Essential? No.

  • http://khansuhel.wordpress.com suhel khan

    Well if we talk about Facebook Connect then its definitely a helpful application to share things with your fellow net-workers but i dont how does that solve my basic problem of multiple identities that i have created in various social networks..i want to do similar things with them as well..I am envisioning something like what http://www.zuula.com does, a single site where i can manage my entire web presence..I think that i will take as a step forward in the social networking arena..