How do the two US presidential candidates fare on the various social networking websites that take up so much of our valuable time? Glad you asked, luckily the Scottish-based social media company, Yomego has compiled a list:

MySpace On its Impact Channel, where young voters can watch the live debates between the candidates and get questions answered, McCain has 55,000+ friends to Obama’s 700,000+ friends.

Winner = Obama

Facebook A partnership with ABC brings reporters’ articles, videos and blog posts from the campaign trail and voters can pitch their views and compare them against those of the candidates. Here Obama has 2.1m supporters to McCain’s 500,000+ supporters.

Winner = Obama

Second Life This site hosted a major music festival arranged by the Obama for President organisation in a drive to register hard to reach Americans.

Winner = Obama

Twitter Our new favourite microsite gathers public opinion about the presidential election, aggregating live ‘tweets’ about the election, including thoughts, reactions and observations. Here Obama has 98,000+ followers to McCain’s 2000+

Winner = Obama

YouTube Here the candidates every move is exposed, analysed, discussed and parodied. However, many successful clips are campaign-oriented, such as the ‘Yes We Can’ music video (10 million views) and Sarah Palin’s first ABC interview, which attracted as many online viewers as it did on TV

Winner = A draw!

Well, these results should be surprising to no one. If you need it hammered into your head just once more, the 2008 US Election will go down in history as the first political campaign to capitalise on the true power of digital communication. And as millions of Americans line up at the polls today to vote for their 44^th president, in a pure utopian digital world, Obama is slated win by a landslide.

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